M&A Deal Summary

Selligent Marketing Cloud Acquires StrongView Systems

On October 15, 2015, Selligent Marketing Cloud acquired internet software and services company StrongView Systems from HGGC

Acquisition Highlights
  • This is Selligent Marketing Cloud’s 1st transaction in the Internet Software and Services sector.
  • This is Selligent Marketing Cloud’s 1st transaction in the United States.
  • This is Selligent Marketing Cloud’s 1st transaction in California.

M&A Deal Summary

Date 2015-10-15
Target StrongView Systems
Sector Internet Software and Services
Buyer(s) Selligent Marketing Cloud
Sellers(s) HGGC
Deal Type Merger

Target

StrongView Systems

Redwood City, California, United States
StrongView Systems, Inc. is a provider of online contextual marketing solutions. StrongView Systems was formed in 2002 and is based in Redwood City, California.

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Buyer(S) 1

Buyer

Selligent Marketing Cloud

San Jose, California, United States

Category Company
Sector Internet Software and Services
DESCRIPTION

Selligent Marketing Cloud is an intelligent omnichannel marketing cloud platform provides actionable insights that empower companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Selligent Marketing Cloud is based in San Jose, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Merger M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2015 M&A 1 of 1

Seller(S) 1

SELLER

HGGC

Palo Alto, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2007
PE ASSETS 8.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

HGGC focuses on middle-market leveraged buyouts, growth equity financings, recapitalizations, take privates, and corporate divestitures. The Firm primarily targets North American companies, but will consider international opportunities as well. HGGC looks for companies with at least $100 million in revenue. HGGC primarily targets enterprise software companies, however, the Firm will also consider opportunities in business services, consumer services, financial services, healthcare, industrial services, and information services. HGGC was formed in 2007 and is based in Palo Alto, California.


DEAL STATS #
Overall 10 of 27
Sector: Internet Software and Services M&A 2 of 6
Type: Merger M&A Deals 2 of 3
State: California M&A 2 of 5
Country: United States M&A 8 of 23
Year: 2015 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-21 StrongView Systems

Redwood City, California, United States

StrongView Systems, Inc. is a provider of online contextual marketing solutions. StrongView Systems was formed in 2002 and is based in Redwood City, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-01 4over

Glendale, California, United States

4over is a B2B wholesale trade printer offering a suite of essential marketing products. 4over was founded in 2001 and is based in Glendale, California.

Buy -