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Add-on Acquisition • Business Services

Self Esteem Brands Acquires Stronger U

On June 8, 2021, Self Esteem Brands acquired business services company Stronger U

Acquisition Context
  • This is Self Esteem Brands’ 1st transaction in the Business Services sector.
  • This is Self Esteem Brands’ 4th transaction in the United States.
  • This is Self Esteem Brands’ 1st transaction in New York.

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M&A Deal Summary
Date June 8, 2021
Target Stronger U
Sector Business Services
Buyer(s) Self Esteem Brands
Deal Type Add-on Acquisition

Target Company

Stronger U

Newburgh, New York, United States
Stronger U provides services in the highly competitive virtual health and nutrition space that combines digital access with live, certified coaches, the science of nutrition, and personalized plans to help improve a member’s dietary and eating skills. Since its formation, Stronger U has supported more than 50,000 members in achieving their nutrition, health, and wellness goals. Stronger U was formed in 2015 and is based in Newburgh, New York.
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Buyer Overview 1

Buyer

Self Esteem Brands

Woodbury, Minnesota, United States
Category Company
Founded 2002
Sector Franchising
DESCRIPTION
Self Esteem Brands' corporate headquarters in Woodbury, Minnesota.
Self Esteem Brands' corporate headquarters in Woodbury, Minnesota.

Self Esteem Brands is focused on improving the self-esteem of consumers, vendors, employees, franchisees and the surrounding communities. Self Esteem Brands was founded in 2002 and is based in Woodbury, Minnesota.

Deal Context for Buyer #
Overall 4 of 4
Sector: Business Services 1 of 1
Type: Add-on Acquisition 3 of 3
State: New York 1 of 1
Country: United States 4 of 4
Year: 2021 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-12 The Bar Method

San Francisco, United States

The Bar Method is a popular, low-impact fitness franchise with 123 studios across 30 states and Canada. The Bar Method was developed by founder Burr Leonard and its flagship studio opened in San Francisco in 2001.

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