M&A Deal Summary

Seismic Software Acquires The SAVO Group

On May 8, 2018, Seismic Software acquired marketing company The SAVO Group from Sterling Partners Private Equity

Acquisition Highlights
  • This is Seismic Software’s 1st transaction in the Marketing sector.
  • This is Seismic Software’s 1st transaction in the United States.
  • This is Seismic Software’s 1st transaction in Illinois.

M&A Deal Summary

Date 2018-05-08
Target The SAVO Group
Sector Marketing
Buyer(s) Seismic Software
Sellers(s) Sterling Partners Private Equity
Deal Type Add-on Acquisition

Target

The SAVO Group

Chicago, Illinois, United States
The SAVO Group is a provider of sales enablement solutions. SAVO specializes in maximizing the sales organization's ability to communicate value and differentiation in clear, consistent and compelling ways. Through a combination of proven sales and marketing best practices embedded in an award-winning on-demand application (Sales Asset Manager), SAVO addresses ALL aspects of the Sales Enablement challenge - spanning people, process, content, and technology.

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Buyer(S) 1

Buyer

Seismic Software

San Diego, California, United States

Category Company
Founded 2010
Sector Internet Software and Services
DESCRIPTION

Seismic Software is a sales enablement solution that allows sales teams to deliver the right content at the right time on any device. Seismic’s mobile-first, cloud-based platform enables field and inside sales reps to quickly create customized, compliant materials that dramatically increase time spent selling, improve win rates, reduce sales cycles and increase customer satisfaction. Seismic Software was formed in 2010 and is based in San Diego, California.


DEAL STATS #
Overall 1 of 4
Sector: Marketing M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 4
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 3
Year: 2018 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-05 Percolate Industries

New York, New York, United States

Percolate Industries, Inc. is an enterprise content marketing space, with customers that span both business and consumer brands including DHL, Electronic Arts, VMWare, and DocuSign. Percolate Industries is based in New York.

Buy -

Seller(S) 1

SELLER
DESCRIPTION

Sterling Partners Private Equity is the private equity arm of asset management firm Sterling Partners. Sterling Partners Private Equityis focused on investing in small to medium-sized companies positioned for growth, either organically or through acquisitions. Sterling has a strong interest in businesses with differentiated products, defensible competitive positions, recurring revenues, and diversified customers. The Firm's target equity commitment size is $35 to $150 million. Broad sectors of interest include direct marketing, education, specialty distribution, specialty manufacturing, healthcare, technology, and business services. Sterling Partners was formed in 1983 and is based in Chicago, Illinois.


DEAL STATS #
Overall 37 of 51
Sector: Marketing M&A 5 of 6
Type: Add-on Acquisition M&A Deals 25 of 34
State: Illinois M&A 3 of 4
Country: United States M&A 36 of 49
Year: 2018 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-11 Black Rifle Coffee

Salt Lake City, Utah, United States

Black Rifle Coffee is a veteran-owned, small-batch coffee roaster. The company prides itself on the support that it provides to the veteran community, and the freshness of its products, with all batches being roasted to order and shipped the next day. Black Rifle Coffee was founded in 2014 and is based in Salt Lake City, Utah.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-17 Statewide Safety Systems

Irvine, California, United States

Statewide Safety Systems is specialized in the design, manufacture, and installation of active and passive traffic control systems that advise motorists, bicyclists, and pedestrians of roadway hazards including interchanges, intersections, and the location of highway-rail grade crossings. Statewide Safety Systems was founded in 1987 and is based in Irvine, California.

Buy -