M&A Deal Summary

Seidler Equity Partners Acquires Rawlings

On June 5, 2018, private equity firm Seidler Equity Partners acquired consumer products company Rawlings from Newell Brands

Acquisition Highlights
  • This is Seidler Equity Partners’ 2nd transaction in the Consumer Products sector.
  • This is Seidler Equity Partners’ 15th transaction in the United States.
  • This is Seidler Equity Partners’ 2nd transaction in Missouri.

M&A Deal Summary

Date 2018-06-05
Target Rawlings
Sector Consumer Products
Buyer(s) Seidler Equity Partners
Sellers(s) Newell Brands
Deal Type Divestiture

Target

Rawlings

St. Louis, Missouri, United States
Rawlings' corporate headquarters in St. Louis, Missouri.
Rawlings' corporate headquarters in St. Louis, Missouri.
Rawlings is a manufacturer and marketer of sporting goods. Rawlings offers high-performance equipment and protective apparel for the professional, amateur, and entry-level player. Rawlings was founded in 1887 and is based in St. Louis, Missouri.

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Buyer(S) 1

Buyer

Seidler Equity Partners

Marina del Rey, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1992
PE ASSETS 5.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Seidler Equity Partners is a mid-market private equity firm focused on partnering with business owners and management to help build market-leading companies. Seidler will consider funding growth financings, family business transitions, owner-operator recapitalizations, management buyouts, liquidity for estate planning, and traditional buyouts. Seidler looks to invest in businesses with a proven track record and opportunities for growth. Prospective companies typically have minimum revenue of $25 million and EBITDA between $5 and $50 million. Seidler is a generalist firm and will consider investments across a wide range of industries, including manufacturing, service, and distributors. Seidler Equity Partners was formed in 1999 and is based in Marina del Rey, California.


DEAL STATS #
Overall 15 of 19
Sector (Consumer Products) 2 of 2
Type (Divestiture) 1 of 1
State (Missouri) 2 of 2
Country (United States) 15 of 19
Year (2018) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-01 LaserAway

Los Angeles, California, United States

LaserAway is an aesthetic dermatology company offering customized procedures tailored to customers' individual needs. It has 74 locations across the country and specializes in a full suite of aesthetic treatments including laser hair removal, laser tattoo removal, laser skin rejuvenation, body contouring, skin tightening, injectables, and skincare products. LaserAway was formed in 2006 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-08 Korvis

Corvallis, Oregon, United States

Korvis LLC is a manufacturing, engineering, and design firm offering volume production and custom automation services, with an emphasis on precision motion, microfluidics, and optical technologies. Korvis LLC was founded in 2002 and is based in Corvallis, Oregon.

Sell -

Seller(S) 1

SELLER

Newell Brands

Atlanta, Georgia, United States

Category Company
Founded 1903
Sector Consumer Products
Employees24,600
Revenue 8.1B USD (2023)
DESCRIPTION
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.

Newell Brands is a marketer of consumer and commercial products. The Company's portfolio of leading brands include Rubbermaid, Sharpie, Graco, Calphalon, Irwin, Lenox, Levolor, Paper Mate, Dymo, Waterman, Parker, Goody, Rubbermaid Commercial Products and Aprica. Newell Brands was formerly known as Newell Rubbermaid. Newell Brands was founded in 1903 and is based in Atlanta, Georgia.


DEAL STATS #
Overall 17 of 21
Sector (Consumer Products) 7 of 9
Type (Divestiture) 16 of 20
State (Missouri) 2 of 2
Country (United States) 16 of 20
Year (2018) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-07 Chesapeake Bay Candle

Rockville, Maryland, United States

Chesapeake Bay Candle is a developer, manufacturer and marketer of premium candles and other home fragrance products, focused on consumer wellness and natural fragrance. Chesapeake Bay Candle was established in 1994 and is based in Rockville, Maryland.

Buy $75M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-13 Goody Products

Atlanta, Georgia, United States

Goody Products is a manufacturer of hair styling tools and accessories. Goody Products was founded in 1907 and is based in Atlanta, Georgia.

Sell -