M&A Deal Summary

SEGG Media Acquires Triggy

On November 13, 2025, SEGG Media acquired software company Triggy

Acquisition Highlights
  • This is SEGG Media’s 1st transaction in the Software sector.
  • This is SEGG Media’s 1st transaction in Sweden.

M&A Deal Summary

Date 2025-11-13
Target Triggy
Sector Software
Buyer(s) SEGG Media
Deal Type Add-on Acquisition

Target

Triggy

Stockholm, Sweden
Triggy is a B2B sports-technology company that provides a personalisation platform combining live sports data, betting odds and user-insights so that sportsbook operators, affiliates and media companies can convert fans into bettors. Triggy is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

SEGG Media

Fort Worth, Texas, United States

Category Company
Founded 2015
Sector Gaming
Employees12
Revenue 1M USD (2024)
DESCRIPTION

SEGG Media operates a portfolio of digital brands and platforms at the intersection of sports, entertainment and gaming, including assets such as Sports.com, Concerts.com and Lottery.com. SEGG Media was founded in 2015 and is headquartered in Fort Worth, Texas.


DEAL STATS #
Overall 5 of 6
Sector: Software M&A 1 of 2
Type: Add-on Acquisition M&A Deals 5 of 5
Country: Sweden M&A 1 of 1
Year: 2025 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-15 SportLocker

London, United Kingdom

SportLocker is a provider of sports entertainment, offering an unparalleled array of interactive and engaging sports content. SportLocker is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-11-20 Ant Media

New York, New York, United States

Ant Media provides real-time, ultra-low latency streaming software for live and on-demand video applications using protocols like WebRTC (~0.5 seconds latency), RTMP, SRT, and HLS. Ant Media offers both self-hosted (Community & Enterprise) editions and cloud-marketplace deployments to serve use-cases such as telehealth, education, live auctions, e-sports and surveillance. Ant Media is headquartered in New York, New York.

Buy -