M&A Deal Summary

Sega Sammy Creation Acquires GAN

On November 7, 2023, Sega Sammy Creation acquired digital media company GAN

Acquisition Highlights

This is Sega Sammy Creation’s 1st transaction in the Digital Media sector.
This is Sega Sammy Creation’s 1st transaction in the United States.
This is Sega Sammy Creation’s 1st transaction in California.

M&A Deal Summary
Date	2023-11-07
Target	GAN
Sector	Digital Media
Buyer(s)	Sega Sammy Creation
Deal Type	Merger
Advisor(s)	B. Riley Financial (Financial) Sheppard Mullin Richter & Hampton GreenbergTraurig (Legal)

Target

GAN

Irvine, California, United States

GAN is a business-to-business supplier of internet gambling software-as-a-service solutions predominantly to the U.S. land-based casino industry and is a business-to-consumer operator of proprietary online sports betting technology internationally with market leadership positions in selected European and Latin American markets. In its B2B segment, GAN has developed a proprietary internet gambling enterprise software system, GameSTACK, which it licenses to land-based U.S. casino operators as a turnkey technology solution for regulated real money internet gambling, encompassing internet gaming, internet sports betting, and social casino gaming branded as 'Simulated Gaming. The company was founded in 2002 and is based in Irvine, California.

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