M&A Deal Summary

Seedtag Acquires Beachfront

On June 3, 2024, Seedtag acquired marketing company Beachfront

Acquisition Highlights
  • This is Seedtag’s 2nd transaction in the Marketing sector.
  • This is Seedtag’s 1st transaction in the United States.
  • This is Seedtag’s 1st transaction in New York.

M&A Deal Summary
Date 2024-06-03
Target Beachfront
Sector Marketing
Buyer(s) Seedtag
Deal Type Add-on Acquisition

Target

Beachfront

New York, New York, United States
Beachfront is a programmatic mobile video advertising company, meeting the video distribution and monetization needs of publishers and advertisers across screens. Beachfront's mobile-first platform enables user experiences in today's demanding mobile video environment. Beachfront was founded in 2007 and is based in New York City.

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Buyer(S) 1

Buyer

Seedtag

Madrid, Spain
Category Company
Founded 2014
Sector Marketing
DESCRIPTION

Seedtag provides contextual advertising in EMEA and Latin America. Seedtag helps brands and agencies to deliver digital advertising that is directly relevant to the content that readers are consuming. Seedtag was founded in 2014 and is based in Madrid, Spain.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 2 of 3
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-14 KMTX

Paris, France

KMTX is a technology company focused on delivering mid and low-funnel KPIs to advertisers. KMTX was founded in 2017 and is based in Paris, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-02 JustEggs

Pyrmont, Australia

JustEggs is a creative intelligence business that specializes in leveraging digital solutions to create engaging campaigns to offer true value for brands and advertisers. JustEggs was formed in 2013 and is based in Pyrmont, Australia.

Buy -
Mergr

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