Add-on Acquisition • Information Technology

Sedna Acquires Shelly

On June 27, 2022, Sedna acquired information technology company Shelly

Acquisition Context

This is Sedna’s 1st transaction in the Information Technology sector.
This is Sedna’s 1st transaction in the United States.
This is Sedna’s 1st transaction in California.

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M&A Deal Summary
Date	June 27, 2022
Target	Shelly
Sector	Information Technology
Buyer(s)	Sedna
Deal Type	Add-on Acquisition

Target Company

Shelly

San Diego, California, United States

Shelly is an advanced email automation platform that utilizes artificial intelligence, pattern matching, and natural language processing to build workflows that reduce manual activities inside of the inbox. By connecting directly with email systems, the company can read text and attachment data, extracting meaningful content that can trigger actions and send data to other systems. Its team works with organizations to design and implement bespoke automation for business processes–streamlining workflows, improving efficiency, and supporting better decision making. Shelly is based in San Diego, California.

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Buyer Overview 1

Buyer

Sedna

London, United Kingdom

Category	Company
Founded	2017
Sector	Information Technology

DESCRIPTION

Sedna is a smart email platform that helps enterprises in the supply chain and beyond to escape the noise and confusion of traditional email systems. In an increasingly complex and fragmented world of work, the company provides high-performance teams with the tools they need to communicate with confidence and execute tasks with speed and precision–so they can stay focused on what matters most to them. Sedna was formed in 2017 and is based in London.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2022	1 of 1

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