Divestiture • Consumer Products

Second Nature Acquires CleanerFilters

On January 1, 2018, Second Nature acquired consumer products company CleanerFilters from Renew Co.

Acquisition Context
  • This is Second Nature’s 1st transaction in the Consumer Products sector.
  • This is Second Nature’s 1st transaction in the United States.

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M&A Deal Summary

Date January 1, 2018
Target CleanerFilters
Sector Consumer Products
Buyer(s) Second Nature
Sellers(s) Renew Co.
Deal Type Divestiture

Target Company

CleanerFilters

United States
CleanerFilters is a provider of wide selection of replacement air filters for HVAC or furnace.
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Buyer Overview 1

Buyer

Second Nature

Raleigh, North Carolina, United States

Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

Second Nature is a home air filter subscription service, delivering high-quality, USA-manufactured furnace and air conditioning filters straight to customers' doors. Second Nature was founded in 2012 and is based in Raleigh, North Carolina.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2018 1 of 1

Seller Profile 1

SELLER

Renew Co.

Franklin, Tennessee, United States

Category Company
Founded 2017
Sector E-Commerce
DESCRIPTION

Renew Co. is builder of an ecommerce stores and provide subscribers with products and also offers convenience and the ability to automatically renew an order.is was founded in 2017 and is based in Franklin, Tennessee.


Deal Context for Seller #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2018 1 of 1