Add-on Acquisition • Consumer Products

SEB Acquires de Buyer

On January 22, 2025, SEB acquired consumer products company de Buyer from EDIFY

Acquisition Context
  • This is SEB’s 8th transaction in the Consumer Products sector.
  • This is SEB’s 5th transaction in France.

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M&A Deal Summary

Date January 22, 2025
Target de Buyer
Sector Consumer Products
Buyer(s) SEB
Sellers(s) EDIFY
Deal Type Add-on Acquisition

Target Company

de Buyer

Le Val-d'Ajol, France
de Buyer designs and manufactures French-made kitchen utensils for cookery and baking for professional and discerning amateur chefs. de Buyer was founded in 1830 and is based in Le Val-d'Ajol, France.
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Buyer Overview 1

Buyer

SEB

Ecully, France

Category Company
Founded 1857
Sector Consumer Products
Employees32,000
Revenue 8.3B EUR (2024)
DESCRIPTION

SEB designs, manufactures, and markets cookware and small household appliances worldwide. SEB was founded in 1857 and is based in Ecully, France.


Deal Context for Buyer #
Overall 15 of 15
Sector: Consumer Products 8 of 8
Type: Add-on Acquisition 12 of 12
Country: France 5 of 5
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-19 Alesayi Household Appliances

Jeddah, Saudi Arabia

Alesayi Household Appliances specializes in the distribution and sale of household electrical appliances. Alesayi Household Appliances is based in Jeddah, Saudi Arabia.

Buy -

Seller Profile 1

SELLER
DESCRIPTION

Edify is a private equity firm focused on partnering with profitable medium-sized businesses. The Firm seeks a majority stake in companies with long-term growth potential in the manufacturing and B2B services sectors. Edify was established in 2014 and is headquartered in Luxembourg.


Deal Context for Seller #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 1 of 1
Country: France 1 of 1
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-28 CAE Groupe

Wissous, France

CAE Groupe is specializing in the design and distribution of cabling and connectivity solutions. They operate in the smart building, industrial, and live broadcasting (audio-visual) markets. CAE Groupe was founded in 1987 and is based in Wissous, France.

Buy -