M&A Deal Summary

Search Optics Acquires DigiGo

On August 19, 2014, Search Optics acquired digital media company DigiGo from KPA

Acquisition Highlights
  • This is Search Optics’ 1st transaction in the Digital Media sector.
  • This is Search Optics’ 1st transaction in the United States.
  • This is Search Optics’ 1st transaction in California.

M&A Deal Summary

Date 2014-08-19
Target DigiGo
Sector Digital Media
Buyer(s) Search Optics
Sellers(s) KPA
Deal Type Divestiture

Target

DigiGo

Irvine, California, United States
DigiGo is a provider of Internet marketing and social media solutions to the automotive industry.

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Buyer(S) 1

Buyer

Search Optics

San Diego, California, United States

Category Company
Founded 1998
Sector Internet Software and Services
DESCRIPTION

Search Optics is a digital marketing company that provides websites and online marketing services for the North American automotive industry. These services include Blueprint Platform™—a mobile-first website platform, managed paid search, search engine optimization, content and e-mail marketing, programmatic display, social media, local search, reputation management. Search Optics was founded in 1998 and is based in San Diego, California.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2014 M&A 1 of 1

Seller(S) 1

SELLER

KPA

Lafayette, Colorado, United States

Category Company
Founded 1986
Sector Internet Software and Services
DESCRIPTION

KPA is a provider of cloud-based EHS risk management solutions for the automotive, collision repair, manufacturing, insurance, and distribution & logistics industries. KPA’s innovative software platform combined with recurring on-site audit/loss control services delivers a comprehensive solution that helps 10,000+ client locations achieve regulatory compliance; control risk; protect assets; and effectively train, retain, and manage people. KPA was founded in 1986 and is based in Lafayette, Colorado.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-10-07 HotlinkHR

Las Vegas, Nevada, United States

HotlinkHR is the leader in cutting-edge, industry-specific, electronic HR compliance and HR best practices.

Buy $18M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-01 Environmental Compliance & Remediation

Walnut Creek, California, United States

Environmental Compliance & Remediation, Inc. is an environmental compliance organization focused on providing services to clients in the West Coast geographic region.

Buy -