Divestiture • Digital Media

Search Optics Acquires DigiGo

On August 19, 2014, Search Optics acquired digital media company DigiGo from KPA

Acquisition Context
  • This is Search Optics’ 1st transaction in the Digital Media sector.
  • This is Search Optics’ 1st transaction in the United States.
  • This is Search Optics’ 1st transaction in California.

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M&A Deal Summary

Date August 19, 2014
Target DigiGo
Sector Digital Media
Buyer(s) Search Optics
Sellers(s) KPA
Deal Type Divestiture

Target Company

DigiGo

Irvine, California, United States
DigiGo is a provider of Internet marketing and social media solutions to the automotive industry.
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Buyer Overview 1

Buyer

Search Optics

San Diego, California, United States

Category Company
Founded 1998
Sector Internet Software and Services
DESCRIPTION

Search Optics is a digital marketing company that provides websites and online marketing services for the North American automotive industry. These services include Blueprint Platform™—a mobile-first website platform, managed paid search, search engine optimization, content and e-mail marketing, programmatic display, social media, local search, reputation management. Search Optics was founded in 1998 and is based in San Diego, California.


Deal Context for Buyer #
Overall 1 of 1
Sector: Digital Media 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2014 1 of 1

Seller Profile 1

SELLER

KPA

Westminster, Colorado, United States

Category Company
Founded 1986
Sector Internet Software and Services
DESCRIPTION

KPA is a provider of cloud-based EHS risk management solutions for the automotive, collision repair, manufacturing, insurance, and distribution & logistics industries. The company combines a software platform with recurring on-site audit and loss control services to help client locations manage regulatory compliance, risk, asset protection, and workforce training and management. KPA was founded in 1986 and is based in Westminster, Colorado.


Deal Context for Seller #
Overall 1 of 1
Sector: Digital Media 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2014 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-10-07 HotlinkHR

Las Vegas, Nevada, United States

HotlinkHR is the leader in cutting-edge, industry-specific, electronic HR compliance and HR best practices.

Buy $18M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-01 Environmental Compliance & Remediation

Walnut Creek, California, United States

Environmental Compliance & Remediation, Inc. is an environmental compliance organization focused on providing services to clients in the West Coast geographic region.

Buy -