Investment Summary

Scope Capital Advisory Invests In RichRelevance

On September 1, 2006, private equity firm Scope Capital Advisory invested in internet software and services company RichRelevance

Investment Highlights
  • This is Scope Capital Advisory’s 3rd transaction in the Internet Software and Services sector.
  • This is Scope Capital Advisory’s 1st transaction in the United States.
  • This is Scope Capital Advisory’s 1st transaction in California.
Investment Fate
  • RichRelevance was sold to a financial buyer in 2012.
  • RichRelevance was sold to a financial buyer in 2013.

Investment Summary

Date 2006-09-01
Target RichRelevance
Sector Internet Software and Services
Investor(s) Scope Capital Advisory
Deal Type Venture

Target

RichRelevance

San Francisco, California, United States
RichRelevance is a provider of omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store. RichRelevance was formed in 2005 and is based in San Francisco, California.

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Investor(S) 1

Investor

Scope Capital Advisory

Stockholm, Sweden

Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 190M EUR
Size Small
Type Sector Agnostic
DESCRIPTION

Scope Capital Advisory AB is a private equity firm that invests in growth-oriented Scandinavian companies. Scope partners with management in targeting businesses with a 'commercially validated and differentiated value proposition'. It looks to invest €4 to €15 million in transactions valued from €4 to €30 million. Scope was formed in 2001 and has offices in Stockholm and Geneva.


DEAL STATS #
Overall 6 of 19
Sector: Internet Software and Services M&A 3 of 3
Type: Venture M&A Deals 1 of 3
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2006 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-08-01 Minomin

Stockholm, Sweden

Minomin offers professional hair care products to end customers via a retail network of mini hair care and styling boutiques. Minomin is based in Stockholm, Sweden.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-04-01 Jaczone

Sweden

WayPointer is an active process product that in a non-intrusive way helps to build software according to industry best practices. WayPointer provides an integrated solution for implementation of best practices for Requirements, Modeling, Documentation, Process, and Testing. The Active Process Technology embodied in WayPointer makes it truly unique. An Active Process understands the goals of the project, each user's responsibility as well as the current state of the project.

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