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  5. Scienjoy Holding Acquires Beijing Weiliantong Tech

M&A Deal Summary

Scienjoy Holding Acquires Beijing Weiliantong Tech

On December 29, 2021, Scienjoy Holding acquired media company Beijing Weiliantong Tech for 44M USD

Acquisition Highlights
  • This is Scienjoy Holding’s 1st transaction in the Media sector.
  • This is Scienjoy Holding’s 2nd largest (disclosed) transaction.
  • This is Scienjoy Holding’s 2nd transaction in China.

M&A Deal Summary
Date 2021-12-29
Target Beijing Weiliantong Tech
Sector Media
Buyer(s) Scienjoy Holding
Deal Type Add-on Acquisition
Deal Value 44M USD

Target

Beijing Weiliantong Tech

China
Beijing Weiliantong Tech is an own and operates Hongle.tv is a mobile phone live streaming platform focusing on younger generation at the age of 18 to 25 years old. Beijing Weiliantong Tech is based in China.

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Buyer(S) 1

Buyer

Scienjoy Holding

Hangzhou, China
Category Company
Founded 2011
Sector Media
Employees280
Revenue 1.4B USD (2024)
DESCRIPTION

Scienjoy Holding is a video entertainment social platform currently operates three primary online live streaming brands with their respective websites and mobile apps: Showself, Lehai, and Haixiu. Scienjoy Holding was founded in 2011 and is based in Hangzhou, China.

DEAL STATS #
Overall 2 of 2
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: China M&A 2 of 2
Year: 2021 M&A 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-12 BeeLive

China

BeeLive is a global live streaming platform that began expanding into international markets. To date, BeeLive has launched its Arabic language live streaming product in the Middle East and its Thai language live streaming product in Southeast Asia.

Buy CN¥300M
Mergr

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