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M&A Deal Summary

ScentAir Acquires ScentHD

On August 10, 2019, ScentAir acquired consumer products company ScentHD

Acquisition Highlights
  • This is ScentAir’s 2nd transaction in the Consumer Products sector.
  • This is ScentAir’s 1st transaction in the United States.

M&A Deal Summary
Date 2019-08-10
Target ScentHD
Sector Consumer Products
Buyer(s) ScentAir
Deal Type Add-on Acquisition

Target

ScentHD

United States
ScentHD provides the most memorable scent experiences for the largest and most exciting venues in the world. Destinations such as Disney and Bellagio Resort entrusted us to transform, inspire and create lasting memories for millions of visitors from around the world.

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Buyer(S) 1

Buyer

ScentAir

Charlotte, North Carolina, United States
Category Company
Founded 1994
Sector Business Services
DESCRIPTION

ScentAir is a provider of scent marketing solutions to many brands around the world. ScentAir offers 700+ scents as well as customized fragrances to help customers build brand identity and improve customer experiences. ScentAir was founded in 1994 and is based in Charlotte, North Carolina.

DEAL STATS #
Overall 4 of 4
Sector: Consumer Products M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
Country: United States M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-06 Brandaroma

China

Brandaroma is a provider of an ambient scent marketing solutions in Hong Kong, Macau, Mainland China and Australia, as well as in the United Kingdom and the United States.

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