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  5. ScentAir Acquires Brandaroma

M&A Deal Summary

ScentAir Acquires Brandaroma

On March 6, 2017, ScentAir acquired marketing company Brandaroma

Acquisition Highlights
  • This is ScentAir’s 1st transaction in the Marketing sector.
  • This is ScentAir’s 1st transaction in China.

M&A Deal Summary
Date 2017-03-06
Target Brandaroma
Sector Marketing
Buyer(s) ScentAir
Deal Type Add-on Acquisition

Target

Brandaroma

China
Brandaroma is a provider of an ambient scent marketing solutions in Hong Kong, Macau, Mainland China and Australia, as well as in the United Kingdom and the United States.

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Buyer(S) 1

Buyer

ScentAir

Charlotte, North Carolina, United States
Category Company
Founded 1994
Sector Business Services
DESCRIPTION

ScentAir is a provider of scent marketing solutions to many brands around the world. ScentAir offers 700+ scents as well as customized fragrances to help customers build brand identity and improve customer experiences. ScentAir was founded in 1994 and is based in Charlotte, North Carolina.

DEAL STATS #
Overall 3 of 4
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 3
Country: China M&A 1 of 1
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-10 Escential

Taplow, United Kingdom

Escential Ltd. is a supplier of bespoke scent marketing solutions in the UK and Ireland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-10 ScentHD

United States

ScentHD provides the most memorable scent experiences for the largest and most exciting venues in the world. Destinations such as Disney and Bellagio Resort entrusted us to transform, inspire and create lasting memories for millions of visitors from around the world.

Buy -
Mergr

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