M&A Deal Summary

SBI Acquires Price Intelligently

On November 12, 2024, SBI acquired internet software and services company Price Intelligently from Paddle

Acquisition Highlights
  • This is SBI’s 2nd transaction in the Internet Software and Services sector.
  • This is SBI’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2024-11-12
Target Price Intelligently
Sector Internet Software and Services
Buyer(s) SBI
Sellers(s) Paddle
Deal Type Divestiture

Target

Price Intelligently

London, United Kingdom
Price Intelligently is a SaaS-focused payment platform, to help businesses optimize their pricing models. Price Intelligently is based in London, United Kingdom.

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Buyer(S) 1

Buyer

SBI

Southlake, Texas, United States
Category Company
Founded 2006
Sector Business Services
DESCRIPTION

SBI is a Go-to-Market Growth Advisory, offering collaborative consulting, go-to-market benchmarks and data, and advisory services forged from serving as strategic implementers who have owned and operated marketing and sales at some of the world’s most successful growth companies. SBI was founded in 2006 and is based in Southlake, Texas.

DEAL STATS #
Overall 4 of 4
Sector (Internet Software and Services) 2 of 2
Type (Divestiture) 1 of 1
Country (United Kingdom) 1 of 1
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-28 Carabiner Group

Los Gatos, California, United States

Carabiner Group RevOps-as-a-Service ® firm, services span data quality, tech stack optimization, systems integration, and RevOps strategy and execution support. Carabiner Group was formed in 2020 and is headquartered in Los Gatos, California.

Buy -

Seller(S) 1

SELLER

Paddle

London, United Kingdom
Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

Paddle, the payments infrastructure provider for B2B SaaS companies powers hyper-scale growth across acquisition, renewals, and expansion. With Paddle, companies are finally able to transform their payments infrastructure into a strategic growth lever to respond faster and more precisely to every growth opportunity. Paddle was launched in 2012 and is based in London, United Kingdom.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
Country (United Kingdom) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-25 ProfitWell

Boston, Massachusetts, United States

ProfitWell helps subscription companies with revenue automation by providing turnkey tools that automatically reduce cancellations and optimize their monetization. ProfitWell was launched in 2012 and is headquartered in Boston, Massachusetts.

Buy $200M
Mergr

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