M&A Deal Summary

Sazerac Company Inc Acquires Western Son

On October 1, 2025, Sazerac Company Inc acquired beverage company Western Son from Splash Beverage Group

Acquisition Highlights
  • This is Sazerac Company Inc’s 8th transaction in the Beverages sector.
  • This is Sazerac Company Inc’s 7th transaction in the United States.
  • This is Sazerac Company Inc’s 2nd transaction in Texas.

M&A Deal Summary

Date 2025-10-01
Target Western Son
Sector Beverages
Buyer(s) Sazerac Company Inc
Sellers(s) Splash Beverage Group
Deal Type Divestiture

Target

Western Son

Pilot Point, Texas, United States
Western Son is a vodka brand with a production and distribution campus spanning more than 150,000 square feet. Western Son Vodka was formed in 2011 and is based in Pilot Point, Texas.

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Buyer(S) 1

Buyer

Sazerac Company Inc

Metairie,, Louisiana, United States

Category Company
Founded 1869
Sector Beverages
DESCRIPTION

Sazerac Company, Inc (dba John Handy Co.) operates as a distillery and wine company.


DEAL STATS #
Overall 9 of 9
Sector: Beverages M&A 8 of 8
Type: Divestiture M&A Deals 6 of 6
State: Texas M&A 2 of 2
Country: United States M&A 7 of 7
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-25 Southern Champion

Carrollton, Texas, United States

Southern Champion is a spherical ready-to-drink cocktail brand that offers a wide array of flavorful pre-mixed cocktails produced in spirits, wine, and malt-based formats. Southern Champion was formed in 2009 and is based in Carrollton, Texas.

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Seller(S) 1

SELLER

Splash Beverage Group

Fort Lauderdale, Florida, United States

Category Company
Founded 1992
Sector Beverages
Employees32
Revenue 19M USD (2023)
DESCRIPTION

Splash Beverage Group owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wines by the glass, SALT flavored tequilas, Pulpoloco sangrías, and TapouT performance hydration and recovery drinks. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Splash Beverage Group was founded in 1992 and is based in Fort Lauderdale, Florida.


DEAL STATS #
Overall 1 of 1
Sector: Beverages M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Texas M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-11 Western Son

Pilot Point, Texas, United States

Western Son is a vodka brand with a production and distribution campus spanning more than 150,000 square feet. Western Son Vodka was formed in 2011 and is based in Pilot Point, Texas.

Buy -