M&A Deal Summary

Sazerac Company Inc Acquires Brown-Forman - Early Times Canadian Mist and Collingwood Brands

On June 15, 2020, Sazerac Company Inc acquired beverage company Brown-Forman - Early Times Canadian Mist and Collingwood Brands from Brown-Forman

Acquisition Highlights
  • This is Sazerac Company Inc’s 5th transaction in the Beverages sector.
  • This is Sazerac Company Inc’s 4th transaction in the United States.
  • This is Sazerac Company Inc’s 1st transaction in Kentucky.

M&A Deal Summary

Date 2020-06-15
Target Brown-Forman - Early Times Canadian Mist and Collingwood Brands
Sector Beverages
Buyer(s) Sazerac Company Inc
Sellers(s) Brown-Forman
Deal Type Divestiture

Target

Brown-Forman - Early Times Canadian Mist and Collingwood Brands

Louisville, Kentucky, United States
Brown-Forman Corp.'s Early Times, Canadian Mist, and Collingwood Brands provide the alcoholic beverage.

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Buyer(S) 1

Buyer

Sazerac Company Inc

Metairie,, Louisiana, United States

Category Company
Founded 1869
Sector Beverages
DESCRIPTION

Sazerac Company, Inc (dba John Handy Co.) operates as a distillery and wine company.


DEAL STATS #
Overall 6 of 8
Sector (Beverages) 5 of 7
Type (Divestiture) 4 of 5
State (Kentucky) 1 of 1
Country (United States) 4 of 6
Year (2020) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-21 John Distilleries

Bangalore, India

John Distilleries is a provider of whisky, brandy, rum, premium wines and single malts and it leads alcobev company in a decade, not just in India but across the globe. John Distilleries was founded in 1996 and is based in Bangalore, India.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-25 Paul Masson Grande Amber Brandy

Canandaigua, New York, United States

Paul Masson Grande Amber Brandy is an alcohol company that produces premium spirits based in New York.

Buy $255M

Seller(S) 1

SELLER

Brown-Forman

Louisville, Kentucky, United States

Category Company
Founded 1870
Sector Beverages
Employees5,200
Revenue 4.2B USD (2024)
DESCRIPTION
Entrance to Brown-Form's corporate headquarters in Louisville, Kentucky.
Entrance to Brown-Form's corporate headquarters in Louisville, Kentucky.

Brown-Forman manufactures, bottles, imports, exports, and markets a wide variety of alcoholic beverage brands. Its portfolio of brands includes Jack Daniel’s, Antiguo Tequila, el Jimador Tequila, Herradura Tequila, Pepe Lopez Tequila, Woodford Reserve Bourbon, Canadian Mist Whisky, Chambord, Collingwood Canadian Whiskey, Early Times Bourbon and Whisky, Korbel Champagne, Old Forester Bourbon, and Sonoma-Cutrer Wines. Brown-Forman was incorporated in 1870 and is based in Louisville, Kentucky.


DEAL STATS #
Overall 6 of 8
Sector (Beverages) 5 of 7
Type (Divestiture) 6 of 8
State (Kentucky) 1 of 1
Country (United States) 4 of 6
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-10 Fords Gin

New York, New York, United States

The 86 Company is a producer of Fords Gin. A mix of nine botanicals, Fords Gin starts with a traditional base of juniper and coriander seed balanced by citrus, florals, and spices. Steeped for 15 hours before distillation, the botanicals deliver an aromatic, fresh and floral spirit with elegant notes of jasmine and grapefruit.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-06 Diplomático Rum Brand

Madrid, Spain

Diplomático Rum Brand is a super-premium rum. Diplomático Rum's distillery combines traditional methods with modern technology to produce the finest of rums. The production area boasts great conditions for sugar cane and rum production including fertile lands, abundant water, and a Caribbean climate. Diplomático Rum Brand is based in Madrid, Spain.

Buy -