Add-on Acquisition • Internet Software and Services

SAY Media Acquires xoJane

On January 1, 2011, SAY Media acquired internet software and services company xoJane

Acquisition Context
  • This is SAY Media’s 2nd transaction in the Internet Software and Services sector.
  • This is SAY Media’s 2nd transaction in the United States.
  • This is SAY Media’s 1st transaction in New York.
Investment Fate
  • xoJane was divested to a consortium of strategic buyers in 2015.

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M&A Deal Summary

Date January 1, 2011
Target xoJane
Sector Internet Software and Services
Buyer(s) SAY Media
Deal Type Add-on Acquisition

Target Company

xoJane

New York, New York, United States
xoJane is a operator of online website focused on women.
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Buyer Overview 1

Buyer

SAY Media

San Francisco, California, United States

Category Company
Sector Media
DESCRIPTION

SAY Media, Inc. is a provider of media services to independent content creators. It specializes in social publishing, distribution, and digital marketing. SAY Media is based in San Francisco, California.


Deal Context for Buyer #
Overall 2 of 4
Sector: Internet Software and Services 2 of 3
Type: Add-on Acquisition 2 of 4
State: New York 1 of 2
Country: United States 2 of 4
Year: 2011 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-21 Six Apart

San Francisco, California, United States

SIX APART provides blogging software and services for individuals, organizations, and corporations that connect and communicate every day. Its blogging solutions serve various communication needs, including media publishing, search engine optimization, customer services, customer loyalty, brand reach, group communications, customer acquisition, customer retention, product development, and project management. The company offers its solutions to small and medium-sized businesses, large enterprises, and the media industry.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-21 Sideshow

Portland, Oregon, United States

Sideshow Ltd. is a digital agency with expertise in building next generation media properties and innovative brand experiences.

Buy -