Add-on Acquisition • Media

SAS Institute Acquires aiMatch

On February 21, 2012, SAS Institute acquired media company aiMatch

Acquisition Context

This is SAS Institute’s 1st transaction in the Media sector.
This is SAS Institute’s 12th transaction in the United States.
This is SAS Institute’s 2nd transaction in North Carolina.

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M&A Deal Summary
Date	February 21, 2012
Target	aiMatch
Sector	Media
Buyer(s)	SAS Institute
Deal Type	Add-on Acquisition
Advisor(s)	Gridley & Company (Financial)

Target Company

aiMatch

Raleigh, North Carolina, United States

aiMatch is an intelligent ad serving platform that aggregates all of your data sets and includes smart forecasting and fulfillment tools, along with accurate business intelligence in one easy-to-use solution.

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Buyer Overview 1

Buyer

SAS Institute

Cary, North Carolina, United States

Category	Company
Sector	Software

DESCRIPTION

SAS is the leader in business intelligence software and services. With customers at 40,000 sites across the globe at the time of the acquisition, SAS solutions are used to manage and gain insights from vast amounts of data and is used for decision making, compliance with governmental regulations and research.

Deal Context for Buyer	#
Overall	13 of 17
Sector: Media	1 of 1
Type: Add-on Acquisition	13 of 16
State: North Carolina	2 of 3
Country: United States	12 of 14
Year: 2012	1 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-02-12	Assetlink Pleasanton, California, United States Assetlink is a provider of marketing resource management (MRM) software solutions.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2011-02-12

Assetlink

Pleasanton, California, United States

Assetlink is a provider of marketing resource management (MRM) software solutions.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2012-11-30	rPath Raleigh, North Carolina, United States rPath, Inc. is a specializes in automating the assembly, provisioning and updating of diverse operating systems and middleware platforms and application stacks throughout enterprises.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2012-11-30

rPath

Raleigh, North Carolina, United States

rPath, Inc. is a specializes in automating the assembly, provisioning and updating of diverse operating systems and middleware platforms and application stacks throughout enterprises.

Buy

Explore Related M&A Activity

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