M&A Deal Summary

Sarantis Group Acquires The Procter & Gamble Co. - NOXZEMA Business

On October 7, 2014, Sarantis Group acquired consumer products company The Procter & Gamble Co. - NOXZEMA Business from Procter & Gamble

Acquisition Highlights
  • This is Sarantis Group’s 4th transaction in the Consumer Products sector.
  • This is Sarantis Group’s 2nd transaction in Greece.

M&A Deal Summary

Date 2014-10-07
Target The Procter & Gamble Co. - NOXZEMA Business
Sector Consumer Products
Buyer(s) Sarantis Group
Sellers(s) Procter & Gamble
Deal Type Divestiture

Target

The Procter & Gamble Co. - NOXZEMA Business

Greece
The Procter & Gamble Co. - NOXZEMA Business is a well-established brand in Greece having a strong presence in the categories of deodorants/antiperspirants, shower gel/body wash and shave foam. NOXZEMA’s products are highly recognizable in the Greek market, with its DEOs in particular, being the market leader for the past 11 years.

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Buyer(S) 1

Buyer

Sarantis Group

Athens, Greece

Category Company
Founded 1930
Sector Consumer Products
Employees3,013
Revenue 600M EUR (2024)
DESCRIPTION

Sarantis Group is a consumer product company offering high quality everyday products at competitive prices, always taking into consideration consumers’ needs and environmental impact. Sarantis Group was founded in 1930 and is headquartered in Athens, Greece.


DEAL STATS #
Overall 5 of 7
Sector: Consumer Products M&A 4 of 6
Type: Divestiture M&A Deals 1 of 1
Country: Greece M&A 2 of 2
Year: 2014 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-02 ASTRID T.M.

Prague, Czech Republic

ASTRID T.M. produces skin-care products used for health and beauty of facial and bodily complexion with emphasis on sunbathing products, foot-care, and skin-care for lips products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-01 Saneca Trade s.r.o.

Hlohovec, Slovakia

Saneca Trade s.r.o. distributes cosmetic products under the brand Indulona. Indulona is a legendary Czechoslovak cream with almost 70-year history. It is still the most popular and best-selling product in its category.

Buy -

Seller(S) 1

SELLER

Procter & Gamble

Cincinnati, Ohio, United States

Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.


DEAL STATS #
Overall 20 of 31
Sector: Consumer Products M&A 12 of 22
Type: Divestiture M&A Deals 20 of 31
Country: Greece M&A 1 of 1
Year: 2014 M&A 4 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-23 The Procter & Gamble - Pet Food Brands

United States

The Procter & Gamble - Pet Food Brands consisting of the complementary IAMS and Eukanuba premium brands for dogs and cats. Eukanuba, a premium brand in the pet specialty channel, is the product of choice for the Federation Cynologique Internationale, a global federation of kennel clubs, as well as top breeders and veterinarians with leading shares in many large markets, including Sweden, Norway and Belgium. IAMS, a premium brand with broad consumer appeal, has a leadership share of the premium dry dog food market in the U.K. primarily through the food and mass merchandiser channel with opportunities to grow further across Europe.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-13 Duracell

Bethel, Connecticut, United States

Duracell is a manufacturer and marketer of alkaline batteries. It markets its products throughout North America, China, Europe, Latin America, Africa and the Middle East. Duracell was established in 1924 and is based in Bethel, Connecticut.

Sell $4.7B