M&A Deal Summary

Sarantis Group Acquires ASTRID T.M.

On June 2, 2014, Sarantis Group acquired consumer products company ASTRID T.M.

Acquisition Highlights
  • This is Sarantis Group’s 3rd transaction in the Consumer Products sector.
  • This is Sarantis Group’s 1st transaction in Czech Republic.

M&A Deal Summary

Date 2014-06-02
Target ASTRID T.M.
Sector Consumer Products
Buyer(s) Sarantis Group
Deal Type Add-on Acquisition

Target

ASTRID T.M.

Prague, Czech Republic
ASTRID T.M. produces skin-care products used for health and beauty of facial and bodily complexion with emphasis on sunbathing products, foot-care, and skin-care for lips products.

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Buyer(S) 1

Buyer

Sarantis Group

Athens, Greece

Category Company
Founded 1930
Sector Consumer Products
Employees3,013
Revenue 600M EUR (2024)
DESCRIPTION

Sarantis Group is a consumer product company offering high quality everyday products at competitive prices, always taking into consideration consumers’ needs and environmental impact. Sarantis Group was founded in 1930 and is headquartered in Athens, Greece.


DEAL STATS #
Overall 4 of 7
Sector: Consumer Products M&A 3 of 6
Type: Add-on Acquisition M&A Deals 4 of 6
Country: Czech Republic M&A 1 of 1
Year: 2014 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-19 Topstar

Serbia

TOPSTAR is present in the cleaning tools category and its product portfolio includes scourers, mops, wipes, gloves, garbage bags, etc. TOPSTAR has been the best seller in the Serbian market for over 10 years.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-07 The Procter & Gamble Co. - NOXZEMA Business

Greece

The Procter & Gamble Co. - NOXZEMA Business is a well-established brand in Greece having a strong presence in the categories of deodorants/antiperspirants, shower gel/body wash and shave foam. NOXZEMA’s products are highly recognizable in the Greek market, with its DEOs in particular, being the market leader for the past 11 years.

Buy -