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  5. SAPinsider Acquires MasteringSAP

M&A Deal Summary

SAPinsider Acquires MasteringSAP

On October 22, 2021, SAPinsider acquired marketing company MasteringSAP

Acquisition Highlights
  • This is SAPinsider’s 1st transaction in the Marketing sector.
  • This is SAPinsider’s 1st transaction in Australia.

M&A Deal Summary
Date 2021-10-22
Target MasteringSAP
Sector Marketing
Buyer(s) SAPinsider
Deal Type Add-on Acquisition

Target

MasteringSAP

Sydney, Australia
MasteringSAP is a premier member community that will bring its leading membership, research, publishing, and digital marketing services to the MasteringSAP events, delivering a comprehensive portfolio of services and content to the APAC market.

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Buyer(S) 1

Buyer

SAPinsider

Hampstead, New Hampshire, United States
Category Company
Founded 2001
Sector Marketing
DESCRIPTION

SAPinsider is the largest and fastest-growing SAP membership group worldwide that provides SAP professionals with invaluable information, strategic guidance, and road-tested advice, through events, magazine articles, blogs, podcasts, interactive Q&As, benchmark reports, and webinars. SAPinsider was founded in 2001 and is based in Hampstead, New Hampshire.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Australia M&A 1 of 1
Year: 2021 M&A 1 of 1
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