M&A Deal Summary

Sandbox Acquires Playkids

On February 1, 2022, Sandbox acquired education company Playkids

Acquisition Highlights
  • This is Sandbox’s 3rd transaction in the Education sector.
  • This is Sandbox’s 4th transaction in the United States.
  • This is Sandbox’s 1st transaction in Florida.

M&A Deal Summary
Date 2022-02-01
Target Playkids
Sector Education
Buyer(s) Sandbox
Deal Type Add-on Acquisition

Target

Playkids

Miami, Florida, United States
Playkids is a digital education platform, that provides video content, books and eLearning experiences through two core brands: the PlayKids app, an award-winning video-on-demand platform for children aged 2-6, and Leiturinha, one of the largest kids’ book-subscription services in the region. Playkids is based in Miami, Florida.

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Buyer(S) 1

Buyer

Sandbox

London, United Kingdom
Category Company
Founded 2014
Sector Education
DESCRIPTION

Sandbox & Co. is a millennial learning company that acquires and acts as a strategic operator of businesses that are changing the way children learn and play.

DEAL STATS #
Overall 9 of 9
Sector (Education) 3 of 3
Type (Add-on Acquisition) 5 of 5
State (Florida) 1 of 1
Country (United States) 4 of 4
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-15 Edujoy

Bilbao, Spain

Edujoy provides educational games for babies, toddlers and kids up to 8 years old. It has developed over a hundred games that have been downloaded over 500 million times across the world and has collaborated with some of the biggest children’s brands like Masha and the Bear and Hello Kitty. Edujoy was founded in 2011 and is based in Bilbao, Spain.

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