M&A Deal Summary

Sanctuary Wealth Acquires Tru Independence

On May 1, 2024, Sanctuary Wealth acquired financial services company Tru Independence

Acquisition Highlights
  • This is Sanctuary Wealth’s 1st transaction in the Financial Services sector.
  • This is Sanctuary Wealth’s 2nd transaction in the United States.
  • This is Sanctuary Wealth’s 1st transaction in Oregon.

M&A Deal Summary
Date 2024-05-01
Target Tru Independence
Sector Financial Services
Buyer(s) Sanctuary Wealth
Deal Type Add-on Acquisition
Advisor(s) Echelon Partners (Financial)

Target

Tru Independence

Portland, Oregon, United States
Tru Independence is a service delivery firm that creates a unique experience for advisors through the combination of behavioral finance, fintech and human capital. Tru Independence was founded in 2014 and is based in Portland, Oregon.

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Buyer(S) 1

Buyer

Sanctuary Wealth

Indianapolis, Indiana, United States
Category Company
Founded 2018
Sector Business Services
DESCRIPTION

Sanctuary Wealth is the advanced platform for the next generation of elite advisors, who have the entrepreneurial spirit to build and own their own practices and desire the freedom to deliver the tailored service their clients deserve. Sanctuary's ecosystem of partnered independence provides a complete technology and operations platform, as well as support from a community of like-minded advisors and the resources of invaluable affiliated businesses. Currently, the Sanctuary Wealth network includes partner firms across 20 states with over $22.0 billion in assets under advisement. The Sanctuary Wealth Group includes the fully owned subsidiaries Sanctuary Advisors, a registered investment adviser, and the broker-dealer Sanctuary Securities, as well as Sanctuary Asset Management, Sanctuary Insurance Solutions, Sanctuary Global, and Sanctuary Global Tax and Family Office. Sanctuary Wealth was formed in 2018 and is based in Indianapolis, Indiana.

DEAL STATS #
Overall 2 of 2
Sector (Financial Services) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Oregon) 1 of 1
Country (United States) 2 of 2
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-08 Marriott Wealth Advisors

Hot Springs Village, Arkansas, United States

Marriott Wealth Advisors is an independent firm specializing in retirement planning with approximately $140 million in client assets under advisement (AUA). Marriott Wealth Advisors was formed in 2010 and is based in Hot Springs Village, Arkansas.

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