M&A Deal Summary

San Francisco Equity Partners Acquires Jane iredale

On January 22, 2019, private equity firm San Francisco Equity Partners acquired consumer products company Jane iredale

Acquisition Highlights
  • This is San Francisco Equity Partners’ 4th transaction in the Consumer Products sector.
  • This is San Francisco Equity Partners’ 9th transaction in the United States.
  • This is San Francisco Equity Partners’ 1st transaction in Massachusetts.

M&A Deal Summary
Date 2019-01-22
Target Jane iredale
Sector Consumer Products
Buyer(s) San Francisco Equity Partners
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) The Sage Group LLC (Financial)

Target

Jane iredale

Great Barrington, Massachusetts, United States
Jane iredale is a makeup and skincare company that embraces a holistic approach to beauty. Jane Iredale offers products across 34 categories – covering face, eyes, cheeks, lips, skincare, brushes, and accessories. Jane iredale was founded in 1994 and is based in Great Barrington, Massachusetts.

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Buyer(S) 1

Buyer

San Francisco Equity Partners

San Francisco, California, United States

Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 180M USD
Size Small
Type Sector Focused
DESCRIPTION

San Francisco Equity Partners (SFEP) is a private equity investment firm focused on expansion-stage companies within the information technology, media, consumer, and service industries. SFEP's target investment size is $15 to $40 million in companies generating up to $100 million in annual sales. SFEP was formed in partnership with LMS Capital, the investment division of London Merchant Securities plc. San Francisco Equity Partners was established in 2005 and is based in San Francisco, California.

DEAL STATS #
Overall 9 of 14
Sector (Consumer Products) 4 of 6
Type (Buyout (LBO, MBO, MBI)) 2 of 4
State (Massachusetts) 1 of 2
Country (United States) 9 of 14
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-31 Brazi Bites

Portland, Oregon, United States

Brazi Bites is a producer of gluten-free Brazilian-style cheese bread. Brazi Bites makes naturally gluten-free Brazilian cheese bread with simple, clean ingredients in four distinct flavors. Their product line is available at over 6,000 stores nationwide, including Whole Foods, Sprouts, Kroger, Costco, Wegmans, Publix, Target and more. Brazi Bites was founded in 2009 and is based in Portland, Oregon.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-23 Japonesque

San Ramon, California, United States

Japonesque is a provider of beauty products to mass, specialty and online retailers. The company primarily sells its products through traditional brick & mortar retailers such as CVS, Target, Walmart, Shoppers Drug Mart, Rite Aid, and online through Amazon. Japonesque was founded in 1984 and is based in San Ramon, California.

Sell -
Mergr

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