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M&A Deal Summary

San Francisco Equity Partners Acquires Formula Corp

On February 20, 2025, private equity firm San Francisco Equity Partners acquired consumer products company Formula Corp

Acquisition Highlights
  • This is San Francisco Equity Partners’ 7th transaction in the Consumer Products sector.
  • This is San Francisco Equity Partners’ 15th transaction in the United States.
  • This is San Francisco Equity Partners’ 1st transaction in Washington.

M&A Deal Summary
Date 2025-02-20
Target Formula Corp
Sector Consumer Products
Buyer(s) San Francisco Equity Partners
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Alexander Hutton (Financial)

Target

Formula Corp

Auburn, Washington, United States
Formula Corp manufactures custom-blended cleaning products for both consumer and professional end markets. The company provides an array of turnkey services to its customers, including R&D, formulation, blending, filling, label and packaging development, regulatory services and fulfillment. Its customer base includes leading national retailers, consumer product brands, professional cleaning brands, and industrial and institutional cleaning companies. Formula Corp was founded in 1983 and is based in Auburn, Washington.

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Buyer(S) 1

Buyer

San Francisco Equity Partners

San Francisco, California, United States

Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 180M USD
Size Small
Type Sector Focused
DESCRIPTION

San Francisco Equity Partners (SFEP) is a private equity investment firm focused on expansion-stage companies within the information technology, media, consumer, and service industries. SFEP's target investment size is $15 to $40 million in companies generating up to $100 million in annual sales. SFEP was formed in partnership with LMS Capital, the investment division of London Merchant Securities plc. San Francisco Equity Partners was established in 2005 and is based in San Francisco, California.

DEAL STATS #
Overall 15 of 15
Sector (Consumer Products) 7 of 7
Type (Buyout (LBO, MBO, MBI)) 5 of 5
State (Washington) 1 of 1
Country (United States) 15 of 15
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-22 Xceed

Roswell, Georgia, United States

Xceed is a brokerage platform focused exclusively on the foodservice ecosystem. Xceed provides sales and marketing services to food suppliers seeking to grow their business in the complex and localized networks of the foodservice space. Xceed is based in Roswell, Georgia.

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