M&A Deal Summary

Sambla Acquires Salus Group

On February 28, 2022, Sambla acquired information technology company Salus Group

Acquisition Highlights
  • This is Sambla’s 2nd transaction in the Information Technology sector.
  • This is Sambla’s 2nd transaction in Finland.

M&A Deal Summary

Date 2022-02-28
Target Salus Group
Sector Information Technology
Buyer(s) Sambla
Deal Type Add-on Acquisition

Target

Salus Group

Helsinki, Finland
Salus Group focuses on data and IT combining them together in a unique and proprietary marketing platform available for itself and its partners. The group is active with the loan brokerage service in four markets. In late 2020, it launched as a first-mover its unique Point of Sales loan brokerage service, Maksuluotto, with Finland's e-tailer Verkkokauppa.com. Salus Group was formed in 2016 and is based in Helsinki, Finland.

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Buyer(S) 1

Buyer

Sambla

Stockholm, Sweden

Category Company
Founded 2014
Sector Financial Services
Employees435
DESCRIPTION

Sambla has helped consumers to save money on their loans by comparing banks' and lenders' interest rates in Sweden, Norway, Finland, and Denmark. The services are offered through a combination of digital processes and advice over the phone. The company has partnerships with over 40 banks and lenders in Sweden, and to date, Sambla has helped over 390,000 customers to compare their loans. Sambla was founded in 2014 and is based in Stockholm, Sweden.


DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
Country: Finland M&A 2 of 2
Year: 2022 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-28 Omalaina

Helsinki, Finland

Omalaina offers the Finnish market’s widest range of lenders, customers can compare and consolidate their loans and thereby make smarter decisions when it comes to their private finances. Currently the brokerage platform mediates products such as consumer loans, business loans, point-of-sale credit, credit cards, insurance products, and mortgages under the supervision of Finnish FSA. Omalaina was formed in 2013 and is based in Helsinki, Finland.

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