M&A Deal Summary

Samba TV Acquires Semasio

On October 31, 2024, Samba TV acquired information technology company Semasio from Fyllo

Acquisition Highlights
  • This is Samba TV’s 1st transaction in the Information Technology sector.
  • This is Samba TV’s 1st transaction in Germany.

M&A Deal Summary

Date 2024-10-31
Target Semasio
Sector Information Technology
Buyer(s) Samba TV
Sellers(s) Fyllo
Deal Type Divestiture

Target

Semasio

Hamburg, Germany
Semasio works with marketers to help them understand and reach their audiences, across 30 languages and counting, through three types of targeting: audience, contextual, and brand fit. Semasio was formed in 2010 and is based in Hamburg, Germany.

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Buyer(S) 1

Buyer

Samba TV

San Francisco, California, United States

Category Company
Founded 2008
Sector Media
DESCRIPTION

Samba TV is a data and analytics company focused on a next-generation television experience that helps viewers discover and engage with relevant content, and enables brands and agencies to address and measure that engagement effectively.


DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-08 Disruptel

Saint Louis, Missouri, United States

Disruptel is a artificial intelligence and machine learning platform focused on innovating the future of AI and Connected TV experiences. Disruptel’s machine learning technology intelligently deconstructs the on-screen content in real-time, identifying the people, brands and products that appear. Disruptel is based in St Louis, Missouri.

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Seller(S) 1

SELLER

Fyllo

Chicago, Illinois, United States

Category Company
Founded 2019
Sector Information Technology
DESCRIPTION

Fyllo is an operator of the MarTech platform for the cannabis industry. Fyllo's CannaBrain marketing technology ingests and interrogates billions of data points, allowing brands to safely build and execute advertising campaigns while also enabling publishers to create and monetize compliant ad inventory. As a first-mover in the industry, Fyllo's pioneering technology makes compliance at scale possible, helping the world realize the full potential of cannabis. Fyllo was founded in 2019 and is based in Chicago, Illinois.


DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-14 NineSixteen

Los Angeles, California, United States

NineSixteen provides an interactive self-service panel to boost sales and increase the average price per purchase, based in Los Angeles, California.

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