M&A Deal Summary

Samba TV Acquires Disruptel

On November 8, 2022, Samba TV acquired software company Disruptel

Acquisition Highlights
  • This is Samba TV’s 2nd transaction in the Software sector.
  • This is Samba TV’s 2nd transaction in the United States.
  • This is Samba TV’s 1st transaction in Missouri.

M&A Deal Summary
Date 2022-11-08
Target Disruptel
Sector Software
Buyer(s) Samba TV
Deal Type Add-on Acquisition

Target

Disruptel

Saint Louis, Missouri, United States
Disruptel is a artificial intelligence and machine learning platform focused on innovating the future of AI and Connected TV experiences. Disruptel’s machine learning technology intelligently deconstructs the on-screen content in real-time, identifying the people, brands and products that appear. Disruptel is based in St Louis, Missouri.

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Buyer(S) 1

Buyer

Samba TV

San Francisco, California, United States
Category Company
Founded 2008
Sector Media
DESCRIPTION

Samba TV is a data and analytics company focused on a next-generation television experience that helps viewers discover and engage with relevant content, and enables brands and agencies to address and measure that engagement effectively.

DEAL STATS #
Overall 2 of 3
Sector (Software) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (Missouri) 1 of 1
Country (United States) 2 of 2
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-20 Axwave

Menlo Park, California, United States

Axwave, Inc. is a software development company focused on providing a platform for automatic content recognition of television, movies, music, and advertisements. Axwave was formed in 2012 and is based in Menlo Park, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-31 Semasio

Hamburg, Germany

Semasio works with marketers to help them understand and reach their audiences, across 30 languages and counting, through three types of targeting: audience, contextual, and brand fit. Semasio was formed in 2010 and is based in Hamburg, Germany.

Buy -
Mergr

Product

Company

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