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M&A Deal Summary

Salty Acquires CoNarrative

On June 17, 2021, Salty acquired software company CoNarrative

Acquisition Highlights
  • This is Salty’s 1st transaction in the Software sector.
  • This is Salty’s 2nd transaction in the United States.
  • This is Salty’s 1st transaction in California.

M&A Deal Summary
Date 2021-06-17
Target CoNarrative
Sector Software
Buyer(s) Salty
Deal Type Add-on Acquisition

Target

CoNarrative

Granite Bay, California, United States
CoNarrative is a software and design consulting firm. The company offers online tools that enable developers, business stakeholders, UI/UX designers and software architects to collaborate in real-time and express the visual and functional design of any application for any platform. CoNarrative was founded in 2012 and is based in Granite Bay, California.

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Buyer(S) 1

Buyer

Salty

Salt Lake City, Utah, United States
Category Company
Founded 2019
Sector Internet Software and Services
DESCRIPTION

Salty is an embedded Insurance technology company that offers a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a customized policy to ensure a product or service in real-time during the purchase process. Salty was founded in 2019 and is based in Salt Lake City, Utah.

DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-25 Purple

Fort Myers, Florida, United States

Purple develops a lead generation and marketing platform natively embedded into a store's Dealership Management Systems. Their technology enables a car dealer to capture a larger percentage of the untapped opportunity to offer car insurance as part of the car buying experience. Purple is based in Fort Myers, Florida.

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