Add-on Acquisition • Information Technology

Salsify Acquires SKUvantage

On October 20, 2021, Salsify acquired information technology company SKUvantage

Acquisition Context

This is Salsify’s 1st transaction in the Information Technology sector.
This is Salsify’s 1st transaction in Australia.

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M&A Deal Summary
Date	October 20, 2021
Target	SKUvantage
Sector	Information Technology
Buyer(s)	Salsify
Deal Type	Add-on Acquisition

Target Company

SKUvantage

Balgowlah, Australia

SKUvantage is a product content solutions provider that helps retailers, wholesalers & manufacturers deliver engaging digital product content to buyers with less time, cost, and effort. SKUvantage offers a unique and highly innovative suite of technology & services which provide an integrated solution to the challenges of creating (SKUstudio), sourcing (SKUcapture), managing & distributing (SKUlibrary) product content. SKUvantage was founded in 2012 and is based in Balgowlah, Australia.

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Buyer Overview 1

Buyer

Salsify

Boston, Massachusetts, United States

Category	Company
Founded	2012
Sector	Software

DESCRIPTION

Salsify is a product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint. Salsify was founded in 2012 and is based in Boston, Massachusetts.

Deal Context for Buyer	#
Overall	4 of 4
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	4 of 4
Country: Australia	1 of 1
Year: 2021	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-05-18	Alkemics Paris, France Alkemics is a supplier experience management platform that helps retailers to engage with their suppliers at every stage of their commercial relationship to better serve consumers, from sourcing and product discovery to listing process and omnichannel sales. Alkemics was founded n 2011 and is based in Paris, France.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-05-18

Alkemics

Paris, France

Alkemics is a supplier experience management platform that helps retailers to engage with their suppliers at every stage of their commercial relationship to better serve consumers, from sourcing and product discovery to listing process and omnichannel sales. Alkemics was founded n 2011 and is based in Paris, France.

Buy

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