M&A Deal Summary

SalesLoft Acquires Drift

On February 13, 2024, SalesLoft acquired internet software and services company Drift from Vista Equity Partners

Acquisition Highlights
  • This is SalesLoft’s 1st transaction in the Internet Software and Services sector.
  • This is SalesLoft’s 3rd transaction in the United States.
  • This is SalesLoft’s 1st transaction in Massachusetts.

M&A Deal Summary

Date 2024-02-13
Target Drift
Sector Internet Software and Services
Buyer(s) SalesLoft
Sellers(s) Vista Equity Partners
Deal Type Add-on Acquisition

Target

Drift

Cambridge, Massachusetts, United States
Drift is an internet communication platform that allows website visitors to engage with company websites easily. Its human-centric, AI-powered platform listens, understands, and learns from buyers to deliver personalized experiences and recommendations at every touchpoint. Drift was formed in 2014 and is headquartered in Cambridge, Massachusetts.

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Buyer(S) 1

Buyer

SalesLoft

Atlanta, Georgia, United States

Category Company
Founded 2011
Sector Software
DESCRIPTION

Salesloft is a provider of a sales engagement platform that helps sellers and sales teams drive more revenue. The Modern Revenue Workspace by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win. SalesLoft was formed in 2011 and is based in Atlanta, Georgia.


DEAL STATS #
Overall 3 of 3
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (Massachusetts) 1 of 1
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-01 InStereo

Minneapolis, Minnesota, United States

InStereo helps businesses understand their customers, how their customers buy, and how to create exceptional buying experiences that lead to more revenue. They have an outcomes-focused methodology with consulting and advisory expertise around sales transformation, digital selling best practices, and sales and marketing alignment. InStereo was formed in 2018 and is based in Minneapolis, Minnesota.

Buy -

Seller(S) 1

SELLER

Vista Equity Partners

Austin, Texas, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 100.0B USD
Size Mega
Type Sector Focused
DESCRIPTION
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.

Vista Equity Partners is a mega-sized asset management firm focused on private equity, public equity, credit, and other strategies. The Firm's private equity group looks to invest in and acquire software and technology enabled services companies. Specific areas of interest include software, software-as-a-service (SaaS), technology-enabled business services, and technology-enabled information services. Vista can commit up to $700 million per transaction and will consider a variety transaction situations, including management/leveraged buyouts, growth or acquisition financings, recapitalizations or restructurings, spinouts, and take privates. Vista Equity Partners was formed in 2000 and is based in Austin, Texas.


DEAL STATS #
Overall 70 of 70
Sector (Internet Software and Services) 20 of 20
Type (Add-on Acquisition) 35 of 35
State (Massachusetts) 4 of 4
Country (United States) 65 of 65
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-31 Energy Exemplar

Adelaide, Australia

Energy Exemplar is a developer and marketer of the PLEXOS and Aurora suite of energy market simulation and modeling software. PLEXOS is used across every region of the world for a wide range of applications, from short-term analysis to long-term planning studies. Energy Exemplar was formed in 1999 and is based in Adelaide, Australia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-08 Model N

Redwood Shores, California, United States

Model N is a provider of revenue management cloud solutions for life science, technology and manufacturing companies. Model N was founded in 1999 and is based in Redwood Shores, California.

Buy $1.3B