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  6. Sailthru Acquires Carnival

M&A Deal Summary

Sailthru Acquires Carnival

On April 5, 2016, Sailthru acquired software company Carnival

Acquisition Highlights
  • This is Sailthru’s 1st transaction in the Software sector.
  • This is Sailthru’s 2nd transaction in the United States.
  • This is Sailthru’s 2nd transaction in New York.

M&A Deal Summary
Date 2016-04-05
Target Carnival
Sector Software
Buyer(s) Sailthru
Deal Type Add-on Acquisition

Target

Carnival

New York, New York, United States
Carnival, Inc. is a mobile marketing automation suite includes push notifications, in-app messaging and a rich customizable message stream which allows marketers to automate messages by customer behavior, location and demographic data.

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Buyer(S) 1

Buyer

Sailthru

New York, New York, United States
Category Company
Founded 2008
Sector Internet Software and Services
DESCRIPTION

Sailthru, Inc. is a provider of cloud-based software solutions to helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru, Inc. was founded in 2008 and is based in New York City.

DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-06-18 Seamless Receipts

New York, New York, United States

Seamless Receipts, Inc. is a solution that replaces paper receipts with branded eReceipts and allows you to personalize messages to your customers.

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Mergr

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