M&A Deal Summary

Sago Acquires Methodify

On November 11, 2021, Sago acquired marketing company Methodify from Delvinia

Acquisition Highlights
  • This is Sago’s 1st transaction in the Marketing sector.
  • This is Sago’s 1st transaction in Canada.
  • This is Sago’s 1st transaction in Ontario.

M&A Deal Summary
Date 2021-11-11
Target Methodify
Sector Marketing
Buyer(s) Sago
Sellers(s) Delvinia
Deal Type Divestiture

Target

Methodify

Toronto, Ontario, Canada
Methodify is an automated research platform that connects brands to consumers to deliver insights within hours. Transforming how data is collected and used to power better decision-making. Methodify is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

Sago

Iselin, New Jersey, United States
Category Company
Founded 1966
Sector Marketing
DESCRIPTION

Sago is a marketing research company, providing qualitative and quantitative data collection solutions. Sago excels at identifying and recruiting research participants for any study methodology, supported by a proprietary network of global research facilities, technology partnerships, and project management capabilities. Sago was founded in 1966 and is based in Iselin, New Jersey.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-21 2020 Research

Nashville, Tennessee, United States

2020 Research is a provider of development, support, and services to online qualitative marketing research and the software and technology that sustains it. Leveraging more than 30 years of experience, the company works with researchers around the world to provide faster, easier, and more cost-effective research solutions, with projects in more than 95 countries and 30+ languages. 2020 Research was formed in 1986 and is based in Nashville, Tennessee.

Buy -

Seller(S) 1

SELLER

Delvinia

Toronto, Ontario, Canada
Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Delvinia is a digital innovation company offering a range of products and services designed to provide innovative data collection solutions to marketers and researchers. The company owns and operates a successful portfolio of digital businesses, each with a focus on data collection. Delvinia Custom Solutions uses new and emerging technologies to help clients collect, visualize and enable data; AskingCanadians and AskingAmericans offer a range of data collection services to market researchers throughout North America, including access to an online research community of more than one million Canadians; and Methodify provides marketers with the ability to gain customer insights through an innovative online platform in as little as 48 hours. Delvinia was formed in 1998 and is based in Toronto, Ontario.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2021) 1 of 1
Mergr

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