M&A Deal Summary

Sago Acquires 2020 Research

On April 21, 2020, Sago acquired information services company 2020 Research

Acquisition Highlights
  • This is Sago’s 1st transaction in the Information Services sector.
  • This is Sago’s 2nd transaction in the United States.
  • This is Sago’s 1st transaction in Tennessee.

M&A Deal Summary
Date 2020-04-21
Target 2020 Research
Sector Information Services
Buyer(s) Sago
Deal Type Add-on Acquisition

Target

2020 Research

Nashville, Tennessee, United States
2020 Research is a provider of development, support, and services to online qualitative marketing research and the software and technology that sustains it. Leveraging more than 30 years of experience, the company works with researchers around the world to provide faster, easier, and more cost-effective research solutions, with projects in more than 95 countries and 30+ languages. 2020 Research was formed in 1986 and is based in Nashville, Tennessee.

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Buyer(S) 1

Buyer

Sago

Iselin, New Jersey, United States
Category Company
Founded 1966
Sector Marketing
DESCRIPTION

Sago is a marketing research company, providing qualitative and quantitative data collection solutions. Sago excels at identifying and recruiting research participants for any study methodology, supported by a proprietary network of global research facilities, technology partnerships, and project management capabilities. Sago was founded in 1966 and is based in Iselin, New Jersey.

DEAL STATS #
Overall 2 of 3
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Tennessee) 1 of 1
Country (United States) 2 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-01 Focus Pointe Global

Philadelphia, Pennsylvania, United States

Focus Pointe Global is a US marketing research data collection company offering a range of in-person and online qualitative solutions with expertise in the consumer space, clinical studies, and jury research. Focus Pointe Global is based in Philadelphia, Pennsylvania.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-11 Methodify

Toronto, Ontario, Canada

Methodify is an automated research platform that connects brands to consumers to deliver insights within hours. Transforming how data is collected and used to power better decision-making. Methodify is based in Toronto, Ontario.

Buy -
Mergr

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