M&A Deal Summary

Sage Capital Partners and Cetina Capital Acquire Crowd Content

On December 23, 2020, private equity firms Sage Capital Partners and Cetina Capital acquired internet software and services company Crowd Content

Acquisition Highlights
  • This is Sage Capital Partners’ 1st and Cetina Capital’s 3rd transaction in the Internet Software and Services sector.
  • This is Sage Capital Partners’ 2nd and Cetina Capital’s 2nd transaction in Canada.
  • This is Sage Capital Partners’ 1st and Cetina Capital’s 1st transaction in British Columbia.

M&A Deal Summary
Date 2020-12-23
Target Crowd Content
Sector Internet Software and Services
Buyer(s) Sage Capital Partners
Cetina Capital
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Corum (Financial)

Target

Crowd Content

Victoria, British Columbia, Canada
Crowd Content is a content creation service provider. Crowd Content's platform connects talented writers and editors with businesses in need of high-quality, publish-ready content at scale. Crowd Content serves enterprise and SMB customers through its cloud portal, where it provides self-serve and fully managed content services. Crowd Content was founded in 2013 and is based in Victoria, British Columbia.

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Buyer(S) 2

Buyer

Sage Capital Partners

Investor Investor

Category Private Equity Firm
Founded 2019
PE ASSETS 40M USD
Size Small
Type Sector Focused
DESCRIPTION

Sage Capital Partners is a private investment firm focused on backing search funds seeking lower middle-market Canadian private companies. The Firm looks to support search funds seeking profitable ($1.5 to 6 million of EBITDA) businesses operating in growing markets, with stable customers, unique products/services, and where the owner is looking to exit. Sectors of interest include business/tech services and software/SaaS. Sage Capital Partners was formed in 2019.

DEAL STATS #
Overall 2 of 7
Sector (Internet Software and Services) 1 of 3
Type (Buyout (LBO, MBO, MBI)) 1 of 2
State (British Columbia) 1 of 1
Country (Canada) 2 of 6
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-26 Voxco

Montreal, Quebec, Canada

Voxco provides survey organizations and insights departments with options to collect survey data any time and any place via online surveys, over-the-phone interviews or face-to-face mobile offline surveys. Voxco was founded in 1976 and is based in Montreal, Quebec.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-23 CarData Consultants

Toronto, Ontario, Canada

CarData Consultants provides vehicle reimbursement plans for mid-size to Fortune 500 corporations. Technology-focused solutions featuring Smart DataBases, cloud computing, and SaaS; and built on the Client Service first model. The company offers savings for companies moving from company cars, cents per mile, or flat taxable plans. Plans offer outsourced or in-house administration tailored to each business's needs. CarData Consultants was formed in 1999 and is based in Toronto, Ontario.

Buy -
Buyer

Cetina Capital

Investor

Category Private Equity Firm
Size Small
Type Sector Focused
DESCRIPTION

Cetina Capital is a private investment firm focused on acquiring and growing lower middle-market technology companies. The Firm targets profitable, independent businesses or divestitures with $3 to $25 million of revenue. Cetina has a preference for companies offering B2B oriented products or services. Cetina Capital is based in Pleasanton, California.

DEAL STATS #
Overall 4 of 4
Sector (Internet Software and Services) 3 of 3
Type (Buyout (LBO, MBO, MBI)) 1 of 1
State (British Columbia) 1 of 1
Country (Canada) 2 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-26 Voxco

Montreal, Quebec, Canada

Voxco provides survey organizations and insights departments with options to collect survey data any time and any place via online surveys, over-the-phone interviews or face-to-face mobile offline surveys. Voxco was founded in 1976 and is based in Montreal, Quebec.

Buy -
Mergr

Product

Company

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