M&A Deal Summary

Saga Acquires Bennetts

On January 28, 2015, Saga acquired insurance company Bennetts for 26M GBP

Acquisition Highlights
  • This is Saga’s 1st transaction in the Insurance sector.
  • This is Saga’s 0th largest (disclosed) transaction.
  • This is Saga’s 3rd transaction in the United Kingdom.
Investment Fate
  • Bennetts was divested to a consortium of strategic buyers in 2021.

M&A Deal Summary
Date 2015-01-28
Target Bennetts
Sector Insurance
Buyer(s) Saga
Deal Type Add-on Acquisition
Deal Value 26M GBP

Target

Bennetts

Coventry, United Kingdom
Bennetts is the most customer-endorsed bike insurer in the market, with over 200,000 current customers. Bennetts was founded in 1930 and is based in Coventry, United Kingdom.

Search 202,463 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Saga

London, United Kingdom
Category Company
Founded 1950
Sector Insurance
Employees3,682
Revenue 741M GBP (2024)
DESCRIPTION

Saga is a provider of insurance services. Saga was founded in 1950 and is based in London, the United Kingdom.

DEAL STATS #
Overall 3 of 4
Sector (Insurance) 1 of 1
Type (Add-on Acquisition) 2 of 3
Country (United Kingdom) 3 of 4
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-13 Destinology

Bolton, United Kingdom

Destinology Ltd is a online company specializes in four and five-star holidays to the UAE, Far East, Indian Ocean and Europe. It served around 30,000 holidaymakers last year. It employs 110 staff at its Bolton head office.

Buy £20M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-01 Allied Healthcare

Stafford, United Kingdom

Allied Healthcare is a provider of home care and healthcare services. Allied Healthcare is based in Stafford, United Kingdom.

Sell -
Mergr

Product

Company

Legal