M&A Deal Summary

Safe Life Acquires First Rescue

On April 10, 2024, Safe Life acquired e-commerce company First Rescue

Acquisition Highlights
  • This is Safe Life’s 1st transaction in the E-Commerce sector.
  • This is Safe Life’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2024-04-10
Target First Rescue
Sector E-Commerce
Buyer(s) Safe Life
Deal Type Add-on Acquisition

Target

First Rescue

Selby, United Kingdom
First Rescue is an online retailer of defibrillators, offering a sizeable selection of AEDs from all major manufacturers, along with a variety of associated products, CPR training equipment and training courses. It owns the e-commerce website defibwarehouse.co.uk, which is one of the largest sites in the UK selling AEDs. First Rescue was founded in 2003 and is based in Selby, England.

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Buyer(S) 1

Buyer

Safe Life

Stockholm, Sweden
Category Company
Founded 2019
Sector Medical Products
DESCRIPTION

Safe Life operates and develops a group of companies focusing on providing life-saving equipment and related training. With a core business in Automated External Defibrillators (AEDs), Safe Life has acquired numerous companies across Europe and North America since its inception. Safe Life was founded in 2019 and is based in Stockholm, Sweden.

DEAL STATS #
Overall 3 of 6
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 3 of 6
Country (United Kingdom) 1 of 1
Year (2024) 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-10 GoRescue

Birmingham, Alabama, United States

GoRescue is a nationwide provider of AEDs, ALS devices, CPR & first aid training, EMT classes, bleeding control kits, AED program management, and life-saving industry events. As a family of lifesaving brands, they focus on preparing people to save lives every day. They have placed over 29,000 AEDs as a master distributor and trained over 267,000 students in various life-saving courses through nationwide authorized training centers. GoRescue was founded in 1997 and is based in Birmingham, Alabama.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-17 Medisol

Vlissingen, Netherlands

Medisol is a distributor of AEDs with substantial expertise in eCommerce and operations across 30 European countries. Medisol was formed in 2001 and is based in Vlissingen, Netherlands.

Buy -
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