M&A Deal Summary

SABMiller Acquires Birra Peroni s.r.l.

On May 14, 2003, SABMiller acquired beverage company Birra Peroni s.r.l. for 246M EUR

Acquisition Highlights
  • This is SABMiller’s 1st transaction in the Beverages sector.
  • This is SABMiller’s 4th largest (disclosed) transaction.
  • This is SABMiller’s 1st transaction in Italy.

M&A Deal Summary

Date 2003-05-14
Target Birra Peroni s.r.l.
Sector Beverages
Buyer(s) SABMiller
Deal Type Add-on Acquisition
Deal Value 246M EUR
Advisor(s) Lehman Brothers (Financial)
Carnelutti Studio Legale Associato (Legal)

Target

Birra Peroni s.r.l.

Rome, Italy
Birra Peroni S.p.A. boasts a strong heritage dating back to 1846 and is the second largest brewer in Italy with 25.2% of the market, volumes of 4.4m hls and a turnover of € 494m ($560m) in 2002. Its portfolio of brands includes Peroni (mainstream) with a leading market share of 12.5% of the Italian beer market over the last four years, and Nastro Azzurro (premium) with a market share of 4.0%. Birra Peroni has four breweries in Italy with a combined capacity of around 5.7m hls and employs 850 people.

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Buyer(S) 1

Buyer

SABMiller

London, United Kingdom

Category Company
Founded 1895
Sector Beverages
Employees70,000
Revenue 16.5B GBP (2015)
DESCRIPTION

SABMiller is a brewer with more than 200 beer brands and some 70,000 employees in over 75 countries.


DEAL STATS #
Overall 1 of 6
Sector: Beverages M&A 1 of 6
Type: Add-on Acquisition M&A Deals 1 of 5
Country: Italy M&A 1 of 1
Year: 2003 M&A 1 of 1
Size (of disclosed) 4 of 5
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-07-19 Bavaria SA

Bogota, Colombia

Bavaria, with beer and malt beverage volumes of 28.6 million hectolitres for the fiscal year ended 31 December 2004, is the second largest brewer in South America, as well as being the largest brewer in the Andean region. Bavaria operates 16 breweries, and enjoys significant market shares in each of its countries of operation: Colombia (99%), Peru (99%), Ecuador (93%) and Panama (79%). The strength of these market shares is supported by established local brands, a well-invested production base and efficient distribution networks.

Buy $3.5B