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  6. S5 Equity Acquires Heartland America

M&A Deal Summary

S5 Equity Acquires Heartland America

On March 27, 2025, private equity firm S5 Equity acquired retailer Heartland America

Acquisition Highlights
  • This is S5 Equity’s 2nd transaction in the Retail sector.
  • This is S5 Equity’s 2nd transaction in the United States.
  • This is S5 Equity’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2025-03-27
Target Heartland America
Sector Retail
Buyer(s) S5 Equity
Deal Type Buyout (LBO, MBO, MBI)

Target

Heartland America

Chaska, Minnesota, United States
Heartland America is a direct-to-consumer retailer that offers a wide range of products, including electronics, home appliances, and furniture. The company focuses on providing high-quality goods at competitive prices through its online platform and catalog. Heartland America was formed in 1985 and is based in Chaska, Minnesota.

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Buyer(S) 1

Buyer

S5 Equity

Category Private Equity Firm
Size Small
Type Sector Agnostic
DESCRIPTION

DEAL STATS #
Overall 2 of 3
Sector: Retail M&A 2 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 2 of 3
State: Minnesota M&A 1 of 1
Country: United States M&A 2 of 3
Year: 2025 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-05 Hammacher Schlemmer

Fairfield, Ohio, United States

Hammacher Schlemmer is a retail company that provides electronics, apparel & shoes, home, outdoor, personal care, sports & leisure, and toys. Hammacher Schlemmer was formed in 1848 and is based in Fairfield, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-07 Howard s Appliance

La Habra, California, United States

Howard's Appliance is a retailer specializing in home appliances, mattresses, and TVs to local families. Howard's Appliance was founded in 1946 and is based in La Habra, California.

Buy -
Mergr

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