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M&A Deal Summary

S-UBG Acquires Palmer Hargreaves

On May 19, 2020, growth capital firm S-UBG acquired marketing company Palmer Hargreaves from BGF

Acquisition Highlights
  • This is S-UBG’s 1st transaction in the Marketing sector.
  • This is S-UBG’s 20th transaction in Germany.

M&A Deal Summary
Date 2020-05-19
Target Palmer Hargreaves
Sector Marketing
Buyer(s) S-UBG
Sellers(s) BGF
Deal Type Secondary Buyout

Target

Palmer Hargreaves

Cologne, Germany
Palmer Hargreaves is a marketing and communications agency that grew through a focus on the automotive aftersales market and has diversified in recent years to cover other sectors including agrichemicals, financial services, and B2B services. Palmer Hargreaves was formed in 1984 and is based in Cologne, Germany.

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Buyer(S) 1

Buyer

S-UBG

Investor Investor

Category Growth Capital Firm
PE ASSETS 125M EUR
Size Small
Type Sector Agnostic
DESCRIPTION

S-UBG Group is a seed and growth stage investor focused on opportunities in the Aachen, Krefeld and Mönchengladbach regions of Germany. For later stage investments, S-UBG will looks to commit up to €6 million of capital in the form of equity or mezzanine financings. The Firm does not have any sector preferences and will consider opportunities as varied as medical technology, engineering, and biotechnology. S-UBG is based in Aachen, Germany.

DEAL STATS #
Overall 20 of 34
Sector: Marketing M&A 1 of 1
Type: Secondary Buyout M&A Deals 1 of 2
Country: Germany M&A 20 of 34
Year: 2020 M&A 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-01 talent::digital

Dusseldorf, Germany

talent::digital is a cloud-based empowerment platform. talent::digital was founded in 2018 and is based in Dusseldorf, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-05 Lunovu

Herzogenrath, Germany

Lunovu specializes in development and marketing of intelligent and networked machines for the laser metal deposition (LMD) process — a disruptive technology in the field of 3D metal printing. Lunovu was founded in 2013 and is based in Herzogenrath, Germany.

Buy -

Seller(S) 1

SELLER

BGF

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2011
PE ASSETS 2.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Business Growth Fund (BGF) is a private investment firm focused on early and growth-stage investing across the UK. The Firm also invests in publicly traded companies. BGF's growth team looks to invest £1 to £15 million in small to mid-sized companies looking for additional capital to pursue growth. BGF was established in 2011 and is headquartered in London.

DEAL STATS #
Overall 43 of 131
Sector: Marketing M&A 3 of 5
Type: Secondary Buyout M&A Deals 13 of 32
Country: Germany M&A 1 of 1
Year: 2020 M&A 11 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-11 Direct Online Services

Quedgeley, United Kingdom

Direct Online Services Ltd. is an online retailer of solid wood kitchen worktops. The company sells its range of kitchen furniture through an array of individually branded retail websites and eBay shops. It owns a fleet of vehicles and showrooms throughout the UK. Direct Online Services was established in 2008 and is based in Quedgeley, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-03 Amdaris

Bristol, United Kingdom

Amdaris is a softeware developer and digital transformation specialist. The firm’s key sectors of operation include real estate, recruitment, education, financial services and energy. Amdaris was founded in 2009 and is based in Bristol, United Kingdom.

Buy -
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