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M&A Deal Summary

Russmedia Equity Partners Acquires Pure

On June 13, 2022, private equity firm Russmedia Equity Partners acquired internet software and services company Pure

Acquisition Highlights
  • This is Russmedia Equity Partners’ 8th transaction in the Internet Software and Services sector.
  • This is Russmedia Equity Partners’ 1st transaction in Switzerland.

M&A Deal Summary
Date 2022-06-13
Target Pure
Sector Internet Software and Services
Buyer(s) Russmedia Equity Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Pure

Zug, Switzerland
Pure is an online dating platform for curious and adventure-seeking individuals. Pure platform creates a space to be open with desires, honest with intentions and clear in boundaries. Users can connect with like-minded beings to create and explore new thrilling experiences in a safe, supportive and shame-free space. Pure is based in Zug, Switzerland.

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Buyer(S) 1

Buyer

Russmedia Equity Partners

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2017
PE ASSETS 200M EUR
Size Small
Type Sector Focused
DESCRIPTION

Russmedia Equity Partners is a private investment firm focused on acquiring and investing in online marketplaces and B2B and B2C SaaS companies. The Firm looks to partner with entrepreneurs and management teams, serving as a hands-off, long-term investor. For majority position acquisitions, Russmedia targets profitable businesses with at least €2 million of revenue. Prospective investment situations include bootstrapped companies, companies switching from growth to profitability, and early investors looking to exit. Russmedia Equity Partners was formed in 2017 and is headquartered in Ruggell, Liechtenstein.

DEAL STATS #
Overall 10 of 11
Sector: Internet Software and Services M&A 8 of 9
Type: Buyout (LBO, MBO, MBI) M&A Deals 7 of 8
Country: Switzerland M&A 1 of 1
Year: 2022 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-01 Rapyd

London, United Kingdom

Rapyd is a fintech-as-a-service designed for modern commerce and payments. The company’s global APIs deliver new capabilities to the fintech and commerce applications that power business. It powers any use case, from local funds collection to a white-label e-wallet in over 100 countries, using more than 900 payment methods and enables local cash and card-less transactions at 2 million over-the-counter and ATM locations worldwide. Rapyd was formed in 2016 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-26 Calimoto

Potsdam, Germany

Calimoto is an all-in-one app for motorcyclists that maximizes all aspects of riding as a lifestyle, recreational and social experience. Calimoto was founded in 2016 and is based in Potsdam, Germany.

Buy -
Mergr

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