M&A Deal Summary

RumbleOn Acquires Northern Data

On November 10, 2025, RumbleOn acquired information technology company Northern Data

Acquisition Highlights
  • This is RumbleOn’s 2nd transaction in the Information Technology sector.
  • This is RumbleOn’s 1st transaction in Germany.

M&A Deal Summary

Date 2025-11-10
Target Northern Data
Sector Information Technology
Buyer(s) RumbleOn
Deal Type Add-on Acquisition
Advisor(s) Jefferies (Financial)
Latham & Watkins
Gleiss Lutz (Legal)

Target

Northern Data

Frankfurt, Germany
Northern Data is a provider of sustained and profitable infrastructure to Bitcoin and its blockchain. Northern Data offers solutions in the fields of machine learning and artificial intelligence, big data analytics, crypto mining, game streaming, and others. Northern Data was founded in 2009 and is based in Frankfurt, Germany.

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Buyer(S) 1

Buyer

RumbleOn

Irving, Texas, United States

Category Company
Founded 2013
Sector Internet Software and Services
Employees1,928
Revenue 1.2B USD (2024)
DESCRIPTION

RumbleOn is a provider of an e-commerce platform facilitating the ability of both consumers and dealers to buy-sell-trade-finance pre-owned vehicles in one online location. RumbleOn was founded in 2013 and is based in Irving, Texas.


DEAL STATS #
Overall 6 of 6
Sector: Information Technology M&A 2 of 2
Type: Add-on Acquisition M&A Deals 6 of 6
Country: Germany M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-22 Freedom Powersports

Fort Worth, Texas, United States

Freedom Powersports is a power sports dealer that specializes in selling & servicing power sports equipment. Freedom sells motorcycles, ATVs, UTVs, boats, personal watercraft, and other recreational vehicles. Freedom Powersports was formed in 2012 and is based in Fort Worth, Texas.

Buy $130M