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  6. RumbleOn Acquires Freedom Powersports

M&A Deal Summary

RumbleOn Acquires Freedom Powersports

On February 22, 2022, RumbleOn acquired automotive company Freedom Powersports from Trinity Investors for 130M USD

Acquisition Highlights
  • This is RumbleOn’s 3rd transaction in the Automotive sector.
  • This is RumbleOn’s 2nd largest (disclosed) transaction.
  • This is RumbleOn’s 5th transaction in the United States.
  • This is RumbleOn’s 2nd transaction in Texas.

M&A Deal Summary
Date 2022-02-22
Target Freedom Powersports
Sector Automotive
Buyer(s) RumbleOn
Sellers(s) Trinity Investors
Deal Type Add-on Acquisition
Deal Value 130M USD

Target

Freedom Powersports

Fort Worth, Texas, United States
Freedom Powersports is a power sports dealer that specializes in selling & servicing power sports equipment. Freedom sells motorcycles, ATVs, UTVs, boats, personal watercraft, and other recreational vehicles. Freedom Powersports was formed in 2012 and is based in Fort Worth, Texas.

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Buyer(S) 1

Buyer

RumbleOn

Irving, Texas, United States
Category Company
Founded 2013
Sector Internet Software and Services
Employees1,928
Revenue 1.2B USD (2024)
DESCRIPTION

RumbleOn is a provider of an e-commerce platform facilitating the ability of both consumers and dealers to buy-sell-trade-finance pre-owned vehicles in one online location. RumbleOn was founded in 2013 and is based in Irving, Texas.

DEAL STATS #
Overall 5 of 6
Sector: Automotive M&A 3 of 3
Type: Add-on Acquisition M&A Deals 5 of 6
State: Texas M&A 2 of 2
Country: United States M&A 5 of 5
Year: 2022 M&A 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-15 RideNow

Chandler, Arizona, United States

RideNow is a powersports retailer dealership. RideNow compliments its vehicle sales with complete parts, service, accessories, and after sales offerings. RideNow was founded in 1983 and is based in Chandler, Arizona.

Buy $575M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-11-10 Northern Data

Frankfurt, Germany

Northern Data is a provider of sustained and profitable infrastructure to Bitcoin and its blockchain. Northern Data offers solutions in the fields of machine learning and artificial intelligence, big data analytics, crypto mining, game streaming, and others. Northern Data was founded in 2009 and is based in Frankfurt, Germany.

Buy -

Seller(S) 1

SELLER

Trinity Investors

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2006
Size Small
Type Sector Agnostic
DESCRIPTION

Trinity Investors is a private equity firm focused on direct investments in real estate and operating companies. Trinity Investors was formed in 2006 and is headquartered in Southlake, Texas.

DEAL STATS #
Overall 2 of 2
Sector: Automotive M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Texas M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2022 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-20 Kamaka Air

Honolulu, Hawaii, United States

Kamaka Air is a provider of inter-island air cargo charter service. Kamaka Air is based in Honolulu, Hawaii.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-28 CGA Holdings

Boca Raton, Florida, United States

CGA Holdings is a home health platform serving South Florida. Its operating subsidiaries include six nurse registries and three home health agencies with a combined 140 years of local ownership and exceptional patient care. CGA Holdings is based in Boca Raton, Florida.

Buy -
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