M&A Deal Summary

RumbleOn Acquires Freedom Powersports

On February 22, 2022, RumbleOn acquired automotive company Freedom Powersports from Trinity Investors for 130M USD

Acquisition Highlights
  • This is RumbleOn’s 3rd transaction in the Automotive sector.
  • This is RumbleOn’s 2nd largest (disclosed) transaction.
  • This is RumbleOn’s 5th transaction in the United States.
  • This is RumbleOn’s 2nd transaction in Texas.

M&A Deal Summary
Date 2022-02-22
Target Freedom Powersports
Sector Automotive
Buyer(s) RumbleOn
Sellers(s) Trinity Investors
Deal Type Add-on Acquisition
Deal Value 130M USD

Target

Freedom Powersports

Fort Worth, Texas, United States
Freedom Powersports is a power sports dealer that specializes in selling & servicing power sports equipment. Freedom sells motorcycles, ATVs, UTVs, boats, personal watercraft, and other recreational vehicles. Freedom Powersports was formed in 2012 and is based in Fort Worth, Texas.

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Buyer(S) 1

Buyer

RumbleOn

Irving, Texas, United States
Category Company
Founded 2013
Sector Internet Software and Services
Employees2,357
Revenue 1.4B USD (2024)
DESCRIPTION

RumbleOn is a provider of an e-commerce platform facilitating the ability of both consumers and dealers to buy-sell-trade-finance pre-owned vehicles in one online location. RumbleOn was founded in 2013 and is based in Irving, Texas.

DEAL STATS #
Overall 5 of 5
Sector (Automotive) 3 of 3
Type (Add-on Acquisition) 5 of 5
State (Texas) 2 of 2
Country (United States) 5 of 5
Year (2022) 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-15 RideNow

Chandler, Arizona, United States

RideNow is a powersports retailer dealership. RideNow compliments its vehicle sales with complete parts, service, accessories, and after sales offerings. RideNow was founded in 1983 and is based in Chandler, Arizona.

Buy $575M

Seller(S) 1

SELLER

Trinity Investors

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2006
Size Small
Type Sector Agnostic
DESCRIPTION

Trinity Investors is a private equity firm focused on direct investments in real estate and operating companies. Trinity Investors was formed in 2006 and is headquartered in Southlake, Texas.

DEAL STATS #
Overall 2 of 2
Sector (Automotive) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Texas) 2 of 2
Country (United States) 2 of 2
Year (2022) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-20 Kamaka Air

Honolulu, Hawaii, United States

Kamaka Air is an inter-island air cargo charter service provider, based in Honolulu, Hawaii.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-28 CGA Holdings

Boca Raton, Florida, United States

CGA Holdings is a home health platform serving South Florida. Its operating subsidiaries include six nurse registries and three home health agencies with a combined 140 years of local ownership and exceptional patient care. CGA Holdings is based in Boca Raton, Florida.

Buy -
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