M&A Deal Summary

RugsUSA Acquires Annie Selke

On August 21, 2023, RugsUSA acquired consumer products company Annie Selke

Acquisition Highlights
  • This is RugsUSA’s 1st transaction in the Consumer Products sector.
  • This is RugsUSA’s 1st transaction in the United States.
  • This is RugsUSA’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2023-08-21
Target Annie Selke
Sector Consumer Products
Buyer(s) RugsUSA
Deal Type Add-on Acquisition
Advisor(s) Consensus Advisors (Financial)

Target

Annie Selke

Lenox, Massachusetts, United States
Annie Selke is a producer and retailer of rugs, bedding, furniture and other home products. Brands include Annie Selke, Pine Cone Hill and Dash & Albert. Annie Selke was formed in 1994 and is based in Lenox, Massachusetts.

Search 201,292 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

RugsUSA

Cranbury, New York, United States
Category Company
Founded 1998
Sector E-Commerce
DESCRIPTION

RugsUSA helps customers turn their houses into homes, offering a stunning array of rug styles, materials, and sizes to suit every design need and budget. With an expansive selection of rugs and home décor products, attractive price points, seamless online shopping experience, and best-in-class fulfillment and customer care, the company is an experienced e-commerce pioneer and rug industry leader, with over eight million rugs sold to nearly two million homes. RugsUSA was founded in 1998 and is based in Cranbury, New York.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1
Mergr

Product

Company

Legal