Divestiture • Distribution

Ruger Acquires Marlin Firearms

On September 30, 2020, Ruger acquired distribution company Marlin Firearms from Remington Outdoor Company

Acquisition Context
  • This is Ruger’s 1st transaction in the Distribution sector.
  • This is Ruger’s 2nd transaction in the United States.
  • This is Ruger’s 1st transaction in Alabama.

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M&A Deal Summary

Date September 30, 2020
Target Marlin Firearms
Sector Distribution
Buyer(s) Ruger
Sellers(s) Remington Outdoor Company
Deal Type Divestiture

Target Company

Marlin Firearms

Huntsville, Alabama, United States
Marlin Firearms is a wholesale and distributor of defense products. Marlin Firearms is based in Huntsville, Alabama.
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Buyer Overview 1

Buyer

Ruger

Southport, Connecticut, United States

Category Company
Founded 1949
Sector Defense
Employees1,839
Revenue 536M USD (2024)
DESCRIPTION

Ruger is a manufacturers of rugged, reliable firearms for the commercial sporting market. Ruger was founded in 1949 and is based in Southport, Connecticut.


Deal Context for Buyer #
Overall 2 of 2
Sector: Distribution 1 of 1
Type: Divestiture 1 of 1
State: Alabama 1 of 1
Country: United States 2 of 2
Year: 2020 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-31 Kel-Tec CNC

Florida, United States

Kel-Tec CNC, Inc. is a manufactures of firearms that have a well earned reputation for reliability and durability.

Buy -

Seller Profile 1

SELLER

Remington Outdoor Company

Madison, North Carolina, United States

Category Company
Sector Defense
DESCRIPTION

Remington Outdoor Company, Inc. also known as Freedom Group, Inc. is a designer, manufacturer and marketer of firearms, ammunition and related products for the hunting, shooting sports, law enforcement and military markets. Remington Outdoor is based in Madison, North Carolina.


Deal Context for Seller #
Overall 1 of 2
Sector: Distribution 1 of 1
Type: Divestiture 1 of 2
State: Alabama 1 of 1
Country: United States 1 of 2
Year: 2020 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-06-05 Dakota Arms

Sturgis, South Dakota, United States

Dakota Arms is a manufacturer of firearms, ammunition, fine hunting, African and Safari rifles. Dakota Arms was founded in 1986 and is based in Sturgis, South Dakota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-13 Remington Outdoor Company - Ammunition and Accessories Assets

Madison, North Carolina, United States

Remington Outdoor Company, Inc. - Ammunition and Accessories Assets including Remington's Lonoke, Arkansas manufacturing facility, and the Remington brand and trademarks.

Sell $81M