M&A Deal Summary

RUF Betten Acquires Bruno Interior

On February 11, 2020, RUF Betten acquired consumer products company Bruno Interior

Acquisition Highlights
  • This is RUF Betten’s 1st transaction in the Consumer Products sector.
  • This is RUF Betten’s 1st transaction in Germany.

M&A Deal Summary

Date 2020-02-11
Target Bruno Interior
Sector Consumer Products
Buyer(s) RUF Betten
Deal Type Add-on Acquisition

Target

Bruno Interior

Berlin, Germany
Bruno Interior is an eCommerce startup concentrating on mattresses and sleep technology. The company's main product is the Bruno mattress, a mattress redesigned for better sleep. It is unique, intelligent and well-suited mattress for all. Bruno Interior was formed in 2014 and is based in Berlin, Germany.

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Buyer(S) 1

Buyer

RUF Betten

Rastatt, Germany

Category Company
Founded 1926
Sector Furniture
Revenue 60M EUR (2021)
DESCRIPTION

RUF Betten is a direct-to-consumer company (D2C) that specializes in online direct sales of high-quality designer box spring beds and sofa beds. RUF Betten was founded in 1926 and is based in Rastatt, Germany.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2020 M&A 1 of 1