Add-on Acquisition • Consumer Products

RUF Betten Acquires Bruno Interior

On February 11, 2020, RUF Betten acquired consumer products company Bruno Interior

Acquisition Context

This is RUF Betten’s 1st transaction in the Consumer Products sector.
This is RUF Betten’s 1st transaction in Germany.

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M&A Deal Summary
Date	February 11, 2020
Target	Bruno Interior
Sector	Consumer Products
Buyer(s)	RUF Betten
Deal Type	Add-on Acquisition

Target Company

Bruno Interior

Berlin, Germany

Bruno Interior is an eCommerce startup concentrating on mattresses and sleep technology. The company's main product is the Bruno mattress, a mattress redesigned for better sleep. It is unique, intelligent and well-suited mattress for all. Bruno Interior was formed in 2014 and is based in Berlin, Germany.

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Buyer Overview 1

Buyer

RUF Betten

Rastatt, Germany

Category	Company
Founded	1926
Sector	Furniture
Revenue	60M EUR (2021)

DESCRIPTION

RUF Betten is a direct-to-consumer company (D2C) that specializes in online direct sales of high-quality designer box spring beds and sofa beds. RUF Betten was founded in 1926 and is based in Rastatt, Germany.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Germany	1 of 1
Year: 2020	1 of 1

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