Add-on Acquisition • E-Commerce

Rubie s Costume Co. Acquires Mask-arade

On July 1, 2015, Rubie s Costume Co. acquired e-commerce company Mask-arade

Acquisition Context
  • This is Rubie s Costume Co.’s 1st transaction in the E-Commerce sector.
  • This is Rubie s Costume Co.’s 1st transaction in the United Kingdom.

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M&A Deal Summary

Date July 1, 2015
Target Mask-arade
Sector E-Commerce
Buyer(s) Rubie s Costume Co.
Deal Type Add-on Acquisition

Target Company

Mask-arade

Southam, United Kingdom
Mask-arade Ltd. is an online platform that offers personalized and celebrity party masks. Mask-arade Ltd. was founded in 2008 and is based in Southam, United Kingdom.
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Buyer Overview 1

Buyer

Rubie s Costume Co.

Melville, New York, United States

Category Company
Founded 1950
Sector Apparel/Textiles
DESCRIPTION

Rubie's Costume Co., Inc. is a costume designer and manufacturer of Halloween costumes and accessories. Rubie's Costume Co., Inc. was founded in 1950 and is based in Melville, New York.


Deal Context for Buyer #
Overall 1 of 2
Sector: E-Commerce 1 of 1
Type: Add-on Acquisition 1 of 2
Country: United Kingdom 1 of 1
Year: 2015 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-05 BuySeasons

New Berlin, Wisconsin, United States

BuySeasons, Inc. is an online retailer that sells Halloween costumes, accessories and party supplies. BuySeasons, Inc. was founded in 1999 and is based in New Berlin, Wisconsin.

Buy -