Growth Capital • Software

Rubicon Technology Partners Invests In AudienceView

On November 3, 2016, private equity firm Rubicon Technology Partners invested in software company AudienceView

Investment Context
  • This is Rubicon Technology Partners’ 7th transaction in the Software sector.
  • This is Rubicon Technology Partners’ 2nd transaction in Canada.
  • This is Rubicon Technology Partners’ 1st transaction in Ontario.

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Investment Summary

Date November 3, 2016
Target AudienceView
Sector Software
Investor(s) Rubicon Technology Partners
Deal Type Growth Capital
Advisor(s) Pagemill Partners (Financial)

Target Company

AudienceView

Toronto, Ontario, Canada
AudienceView is a global software provider for events and entertainment organizations. AudienceView is a complete entertainment business solutions provider. The self-serve, e-commerce, ticketing, and events management portals enable success for events of all sizes or types. AudienceView was founded in 2002 and is based in Toronto, Ontario.
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Investor Overview 1

DESCRIPTION

Rubicon Technology Partners is a specialist private equity firm firm that invests in lower middle-market enterprise software and technology-enabled services companies. Rubicon looks to make control investments of $75 to $350 million in businesses generating $15 to $75 million in revenue. Target transaction situations include buyouts and recapitalizations of closely held private companies, corporate divestitures, carve-outs or spin-outs, buy and build opportunities, and shareholder liquidity events. Rubicon was founded in 2012 and is based in Boulder, Colorado.


Deal Context for Investor #
Overall 9 of 22
Sector: Software 7 of 12
Type: Growth Capital 6 of 13
State: Ontario 1 of 2
Country: Canada 2 of 3
Year: 2016 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-11 Bamboo Rose

Boston, Massachusetts, United States

Bamboo Rose is the only B2B marketplace powered by proven trade engines for product and supply chain management, enabling retailers and suppliers to collaboratively and continuously discover, develop, and deliver ideas and products to diverse markets around the world. Bamboo Rose serves more than 80 major retailers, 400 brands, 35,000 suppliers, and 150,000 user members. Bamboo Rose was founded in 2001 and is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-23 Gimmal

Houston, Texas, United States

Gimmal is a provider of Microsoft SharePoint solutions. Company software platform extends and enhances SharePoint enterprise information management and governance, and provides SAP content archiving and interoperability. Using Gimmal’s solutions, can easily transform SharePoint into a platform to consistently govern and manage the content, documents and records in organization and access content online or offline from Windows 8 PC, Tablet, or Windows Phone. Gimmal was founded in 2002 and is based in Houston, Texas.

Buy -